Nice articles on ad network fundamentals
I just came across the following nice set of articles on ad networks:
https://www.adnetworkx.org/fundamentals-ad-networks-part-1-4.html
https://www.adnetworkx.org/fundamentals-ad-networks-part-2-4.html
https://www.adnetworkx.org/fundamentals-ad-networks-part-3-4.html
https://www.adnetworkx.org/fundamentals-ad-networks-part-4-4.html
Cheers,
Hanu