End-user experiences for applications

Azure Active Directory (Azure AD) provides several customizable ways to deploy applications to end users in your organization:

  • Azure AD My Apps
  • Microsoft 365 application launcher
  • Direct sign-on to federated apps
  • Deep links to federated, password-based, or existing apps

Which method(s) you choose to deploy in your organization is your discretion.

Azure AD My Apps

My Apps is a web-based portal that allows an organization user in Azure AD to view and launch applications to which they have been granted access by the Azure AD administrator. If you're an end user with Azure Active Directory Premium, you can also utilize self-service group management capabilities through My Apps.

By default, all applications are listed together on a single page. But you can use collections to group together related applications and present them on a separate tab, making them easier to find. For example, you can use collections to create logical groupings of applications for specific job roles, tasks, projects, and so on. For information, see Create collections on the My Apps portal.

My Apps is separate from the Azure portal and doesn't require users to have an Azure subscription or Microsoft 365 subscription.

For more information on Azure AD My Apps, see the introduction to My Apps.

Microsoft 365 application launcher

For organizations that have deployed Microsoft 365, applications assigned to users through Azure AD will also appear in the Office 365 portal at https://portal.office.com/myapps. It makes it convenient for users in an organization to launch their apps without using a second portal. Microsoft 365 application launcher is the recommended app launching solution for organizations using Microsoft 365.

For more information about the Office 365 application launcher, see Have your app appear in the Office 365 app launcher.

Direct sign-on to federated apps

Most federated applications that support SAML 2.0, WS-Federation, or OpenID connect also support the ability for users to start at the application. The users then get signed in through Azure AD either by automatic redirection or by selecting a link to sign in. Direct sign-on is a service provider-initiated sign-on, and most federated applications in Azure AD application gallery support it. See the documentation linked from the app’s single sign-on configuration wizard in the Azure portal for details.

Azure AD also supports direct single sign-on links to individual applications that support password-based single sign-on, linked single sign-on, and any form of federated single sign-on.

Direct sign-on links are crafted URLs that send a user through the Azure AD sign-in process for a specific application. The user won't need to launch the application from My Apps or Microsoft 365. These User access URLs can be found under the properties of available enterprise applications. In the Azure portal, select Azure Active Directory > Enterprise applications. Select the application, and then select Properties.

Example of the User access URL in Twitter properties

Direct sign-on links can be copied and pasted anywhere you want to provide a sign-in link to the selected application. They can be placed in an email, or in any custom web-based portal that you've set up for user application access. The following URL is an example of an Azure AD direct single sign-on URL for Twitter:


Similar to organization-specific URLs for My Apps, you can further customize direct sign-on URL by adding one of the active or verified domains for your directory after the myapps.microsoft.com domain. Customizing direct sign-on URL ensures any organizational branding is loaded immediately on the sign-in page without the user needing to enter their user ID first:


When an authorized user selects one of these application-specific links, they first see their organizational sign-in page (assuming they aren't already signed in). After sign-in, they're redirected to their app without stopping at My Apps first. If the user is missing pre-requisites to access the application, such as the password-based single sign browser extension, then the link will prompt the user to install the missing extension. The link URL also remains constant if the single sign-on configuration for the application changes.

These links use the same access control mechanisms as My Apps and Microsoft 365. Only those users or groups who have been assigned to the application in the Azure portal will be able to successfully authenticate. However, any user who is unauthorized will see a message explaining that they haven't been granted access. The unauthorized user is given a link to load My Apps to view available applications that they do have access to.

Manage preview settings

As an admin, you can choose to try out new app launcher features while they are in preview. Enabling a preview feature means that the feature is turned on for your organization and will be reflected in the My Apps portal and other app launchers for all your users.

To enable or disable previews for your app launchers:

  • Sign in to the Azure portal as a global administrator, application administrator or cloud application administrator for your directory.
  • Search for and select Azure Active Directory, then select Enterprise applications.
  • On the left menu, select App launchers, then select Settings.
  • Under Preview settings, toggle the checkboxes for the previews you want to enable or disable. To opt into a preview, toggle the associated checkbox to the checked state. To opt out of a preview, toggle the associated checkbox to the unchecked state.
  • Select Save. Wait a few minutes for the changes to take effect. Navigate to the My Apps portal and verify that the preview you enabled or disabled is reflected.

Next steps