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This page provides guidance on how to access membership and insights on Partner Center for the Surface Reseller Alliance Program.
Important
To view this page on Partner Center, partners must meet the following requirements:
- Have an active Microsoft AI Cloud Partner Program (MAICPP) membership,
- Have an active reseller agreement and valid revenue,
- Have a Microsoft AI Cloud Partner Program partner admin role or Executive Report Reviewer (ERV) role at the partner global level,
- Have a current tier of platinum, gold, silver, or bronze.
Introduction to the Surface Reseller Alliance program
Microsoft offers a set of incentives to Surface platinum, gold, silver, and bronze level Authorized Device Resellers (ADRs) and Distribution Managed Partners (DMPs) as compensation for the value they deliver and the work they perform in helping us achieve our business objectives for Microsoft Surface devices. Surface platinum, gold, silver, and bronze level partners are uniquely qualified product resellers that have met defined criteria and have been designated by Microsoft to resell selected Surface products. The Surface Membership and Insights report in Partner Center is for Microsoft Surface partners who are enrolled in the Surface Reseller Alliance program.
Note
This report only caters to Surface PC product related insights at the moment. Surface Hub isn't included in these insights.
Partner eligibility
To be eligible for participation and before an incentive can be earned, a partner must have a Partner Center account and:
- Sign MAICPP membership (available for free) in Partner Center,
- Be actively enrolled as a Surface Commercial Authorized Partner in Partner Center (including the Reseller Agreement terms and conditions),
- Complete all Partner Center MCI requirements; and
- Achieve thresholds based on Surface sales for their market category as defined in the Performance Thresholds section below.
Note
Platinum is accessible to Authorized Device Reseller (ADR) only.
| Partner Type | Bronze | Silver | Gold | Platinum |
|---|---|---|---|---|
| Authorized Device Reseller (ADR) for Surface Commercial | ✔️ | ✔️ | ✔️ | ✔️ |
| Surface Commercial Distribution Managed Partners (DMP) | ✔️ | ✔️ | ✔️ | ❌ |
Performance thresholds
Partners must meet the performance thresholds defined in the table below to participate in this incentive program. Thresholds are set each fiscal based upon Microsoft's classification of the country or region associated with the partner's transacting Partner Location ID.
- Program term: July 1, 2025, to June 30, 2026.
- Eligibility: Based on production of Trailing Twelve Month (TTM)* Surface Device Reseller Revenue (all revenue including accessories and protection plans).
| Market Category | Countries/Regions | Bronze | Silver | Gold | Platinum (ADRs only) |
|---|---|---|---|---|---|
| Market Category 1 | Japan, United Kingdom, United States. | $500K TTM | $1M TTM | $2.5M TTM | $30M TTM |
| Market Category 2 | Australia, Austria, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Lithuania, Luxembourg, Netherlands. | $300K TTM | $700K TTM | $1.5M TTM | $20M TTM |
| Market Category 3 | Bahrain, Cyprus, Egypt, Greece, Hong Kong SAR, India, Korea, Kuwait, Malaysia, Malta, Mexico, Oman, Philippines, Puerto Rico, Qatar, Saudi Arabia, Singapore, South Africa, Taiwan, Thailand, UAE, Vietnam. | $200K TTM | $500K TTM | $750K TTM | $10M TTM |
*TTM = Trailing Twelve Months MSRP Revenue.
Tiering and trailing twelve month (TTM) revenue
Tiers are calculated by the 10th of every month, based on the aggregated Surface sales revenue over a rolling 12-month period (TTM: Trailing Twelve Month) for each Partner Location ID. A partner with multiple eligible partner locations can see the tier for each of those locations.
- TTM aggregated revenue (USD): This represents the total aggregated revenue for the selected partner over a trailing twelve-month period.
- TTM Revenue Period: This is the period for which revenue is being considered. There's a one-month lag between the current month and the revenue data used in the calculation. For example, if the data is being viewed in April, the tier a Partner sees is based on the revenue from February aggregated with the 11 months before it.
Note
- Tiering data is refreshed by the tenth of every month.
- A month's lag exists between the current month and the revenue period considered for tiering calculations. For example, if today is in the month of January 2026, the trailing 12 months (TTM) aggregated revenue is considered from December 2024 to November 2025.
- Revenue numbers are considered until the sixth of every month.
- Revenue is considered at the partner location level.
Widgets
Partners can access the Surface Reseller Alliance report in Partner Center via the left hand navigation, under the section "ISV Success". The widgets on this report provide information on a Partner’s current tier status, progress toward higher incentive levels and available benefits.
Summary widget
This page can show data for each of the partner locations under a partner global account. To view the data for a location, select it from the location dropdown.
The summary widget then shows the partner identification information for the selected location, including partner name, partner ID (location ID), the contract location where the Reseller Agreement is signed, and the authorization type (ADR or DMP).
Membership status widget
Based on the selection above, this widget shows the current membership tier and Trailing Twelve Month (TTM) revenue for the selected partner location.
The TTM revenue shown is the aggregated revenue for the trailing twelve months based on the manufacturer's suggested retail price (MSRP). For each tier, the threshold to be met is displayed for the selected location, along with an indicator showing the remaining amount required to reach the next tier. In this example, the partner’s current tier is Silver, with $1.3M remaining to reach Gold.
Revenue widget
This widget displays both the Trailing Twelve Month (TTM) aggregated revenue and monthly revenue, with a green or red percentage indicating the change compared to the previous period.
- The TTM period shown indicates the timeframe used to calculate revenue and determine the current membership tier.
- The TTM aggregated revenue represents the revenue for the selected partner over the course of the TTM period. The green or red percentage indicates the change compared to the previous TTM period.
TTM revenue trend
This chart shows aggregated Surface sales over a rolling twelve‑month period. Each data point represents the total revenue for that month combined with the previous eleven months.
The chart provides the following information:
- The threshold for the partner’s current membership tier (for example, Silver),
- The TTM finalized aggregated revenue, which represents revenue for the current trailing twelve‑month period,
- The TTM unfinalized aggregated revenue, which provides a preview of aggregated revenue for upcoming trailing twelve‑month periods and is subject to change.
Revenue per month chart
This chart breaks down monthly Surface revenue. Similar to the TTM revenue trend chart, it shows the following information:
- The monthly finalized revenue for the applicable trailing twelve‑month (TTM) period,
- The monthly unfinalized revenue that will be included in upcoming TTM revenue calculations and is subject to change.
Membership tiers widget
This widget displays the benefits available at each membership tier, along with an Achieved indicator that shows the current status for the selected partner location.
Download content and provide feedback
- Feedback: Share feedback about this page or report any issues encountered.
- Download: Download the dashboard as a .pdf or a .csv. When exported as a .csv, the following data is made available:
| Column Name | Data Description |
|---|---|
| Partner Global ID | Global ID for the partner |
| Partner Location ID | Location ID for the partner |
| Partner Location name | Location Name for the partner |
| Contract location | Location where the Reseller Agreement is signed |
| Authorization type | Type of partner: ADR or DMP |
| Current FY | Current fiscal year |
| Month | Month for which the revenue is being shown |
| Monthly revenue | Revenue for that month |
| Latest TTM revenue period | TTM period being considered for tiering |
| TTM revenue (Last full 12 months) | TTM period's revenue considered for tiering |
| TTM revenue growth % | Growth of current TTM period's revenue compared to previous TTM period's revenue |
| Tier | Bronze/Silver/Gold/Platinum |