Add a Windows line-of-business app to Microsoft Intune

A line-of-business (LOB) app is one that you add from an app installation file. This kind of app is typically written in-house. The following steps provide guidance to help you add a Windows LOB app to Microsoft Intune.


When deploying Win32 apps using an installation file with the .msi extension (packaged in an .intunewin file using the Content Prep Tool), consider using Intune Management Extension. If you mix the installation of Win32 apps and line-of-business apps during Autopilot enrollment, the app installation may fail as they both use the Trusted Installer service at the same time.

Select the app type

  1. Sign in to the Microsoft Intune admin center.
  2. Select Apps > All apps > Add.
  3. In the Select app type pane, under the Other app types, select Line-of-business app.
  4. Click Select. The Add app steps are displayed.

Step 1 - App information

Select the app package file

  1. In the Add app pane, click Select app package file.

  2. In the App package file pane, select the browse button. Then, select a Windows installation file with the extension .msi, .appx, or .appxbundle. The app details will be displayed.


    The file extensions for Windows apps include .msi, .appx, .appxbundle, .msix, and .msixbundle. For more information about .msix, see MSIX documentation and MSIX App Distribution.

  3. When you're finished, select OK on the App package file pane to add the app.

Set app information

  1. In the App information page, add the details for your app. Depending on the app that you chose, some of the values in this pane might be automatically filled in.
    • Name: Enter the name of the app as it appears in the company portal. Make sure all app names that you use are unique. If the same app name exists twice, only one of the apps appears in the company portal.
    • Description: Enter the description of the app. The description appears in the company portal.
    • Publisher: Enter the name of the publisher of the app.
    • App Install Context: Select the install context to be associated with this app. For dual mode apps, select the desired context for this app. For all other apps, this is pre-selected based on the package and cannot be modified.
    • Ignore app version: Set to Yes if the app developer automatically updates the app. This option applies to mobile .msi apps and Windows apps with self-updating installers (such as Google Chrome).
    • Command-line arguments: Optionally, enter any command-line arguments that you want to apply to the .msi file when it runs. An example is /q. Do not include the msiexec command or arguments, such as /i or /x, as they are automatically used. For more information, see Command-Line Options. If the .MSI file needs additional command-line options consider using Win32 app management.
    • Category: Select one or more of the built-in app categories, or select a category that you created. Categories make it easier for users to find the app when they browse through the company portal.
    • Show this as a featured app in the Company Portal: Display the app prominently on the main page of the company portal when users browse for apps.
    • Information URL: Optionally, enter the URL of a website that contains information about this app. The URL appears in the company portal.
    • Privacy URL: Optionally, enter the URL of a website that contains privacy information for this app. The URL appears in the company portal.
    • Developer: Optionally, enter the name of the app developer.
    • Owner: Optionally, enter a name for the owner of this app. An example is HR department.
    • Notes: Enter any notes that you want to associate with this app.
    • Logo: Upload an icon that is associated with the app. This icon is displayed with the app when users browse through the company portal.
  2. Click Next to display the Scope tags page.

Step 2 - Select scope tags (optional)

You can use scope tags to determine who can see client app information in Intune. For full details about scope tags, see Use role-based access control and scope tags for distributed IT.

  1. Click Select scope tags to optionally add scope tags for the app.
  2. Click Next to display the Assignments page.

Step 3 - Assignments

  1. Select the Required, Available for enrolled devices, or Uninstall group assignments for the app. For more information, see Add groups to organize users and devices and Assign apps to groups with Microsoft Intune.
  2. Click Next to display the Review + create page.

Step 4 - Review + create

  1. Review the values and settings you entered for the app.

  2. When you are done, click Create to add the app to Intune.

    The Overview blade for the line-of-business app is displayed.

The app that you created now appears in the list of apps. From the list, you can assign the apps to groups that you choose. For help, see How to assign apps to groups.

Update a line-of-business app

  1. Sign in to the Microsoft Intune admin center.
  2. Select Apps > All apps.
  3. Find and select your app from the list of apps.
  4. Select Properties under Manage from the app pane.
  5. Select Edit next to App information.
  6. Click on the listed file next to Select file to update. The App package file pane is displayed.
  7. Select the folder icon and browse to the location of your updated app file. Select Open. The app information is updated with the package information.
  8. Verify that App version reflects the updated app package.


For the Intune service to successfully deploy a new APPX file to the device, you must increment the Version string in the AppxManifest.xml file in your APPX package.

Configure a self-updating mobile MSI app to ignore the version check process

You can configure a known self-updating mobile MSI app to ignore the version check process.

Some MSI installer-based apps are automatically updated by the app developer or another update method. For these automatically updated MSI apps, you can configure the Ignore app version setting in the App information pane. When you switch this setting to Yes, Microsoft Intune will not enforce the app version that's installed on the Windows client.

This capability is useful to avoid getting into a race condition. For instance, a race condition can occur when the app is automatically updated by the app developer and is updated by Intune. Both might try to enforce a version of the app on a Windows client, which creates a conflict.

Add store-signed LOB apps for Surface Hub devices

You can add and deploy store-signed LOB apps (single file .appx, .msix, .appxbundle, and .msixbundle) to Surface Hub devices. The support for store-signed LOB apps enables offline store apps to be deployed to Surface Hub devices following the retirement of the Microsoft Store for Business.

Next steps