Offer name and offer summary
When creating a name for your offer, you can use the following two naming structures:
Name 1: [Your offer name] for Dynamics 365 Business Central
Example: QR Generator for Dynamics 365 Business Central
Name 2: Your offer name only
Example: QR Generator
Notă
The name of your app can not exceed 50 characters.
How to create a strong app name for your offer:
Do’s
- Ideally, your app name should communicate the core value of the offer and it shouldn't be tied to a specific product
- Benefit-based names are always more effective than descriptive names.
- Use industry specific vocabulary or benefit-based references in your product name if possible, which will increase relevance and conversion rates.
Don't
- Don't use special characters such as #, /, % etc.
- Don't use technology specific messaging as your core product name component.
- Avoid using acronyms that are emotionally meaningless.
Key questions to ask yourself when choosing a name for your offer:
- Does my product name convey anything to my prospect?
- Does it capture the essence of the product and the value it delivers?
- Is it appropriate and appealing to our target audience?
- Does the name connect with what our business is about?
- Is it interesting and memorable?
- Does it limit us in any way? How easily will it translate into other languages/cultures?
- Is it too much like another product and will it cause market confusion?
The summary is the first paragraph that the prospect reads, as it appears on your app's search page. Therefore; make sure that it's clear and concise.
How to create a good and concise summary?
- The summary should be max. 25 words or 100 characters including spaces.
- The summary should summarize the value proposition of your offer in one short and concise sentence.
- The value proposition is a statement of the unique benefits your product delivers to the customer.
- The summary can be in any one language (you can choose any language to write your summary in, but don't mix languages)
If you need help with formulating a positioning statement, try the value proposition generator located here.