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Best practices for store segmentation (Legacy Economy)

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Important

Economy v1 APIs are in maintenance mode and will not be receiving any new features, only bug fixes. The v1 APIs will be maintained for the foreseeable future. See the Economy v2 Overview to learn more about the next version of PlayFab Economy!

  • Store segmentation is public information.

    • There are many ways for players to gain information about alternate stores.
    • Players naturally transition between segments, and see those changes when they transition.
    • Players discuss content on forums, community sites, wikis, etc.
    • In the PlayFab API, store information is public, unless you disable those APIs with our API Access Policy.
    • You should assume that players will be aware of other stores and their details.

  • Provide varying content, not varying pricing.

    • Players will feel cheated if:
      • Prices go up or down when they transition segments.
      • Prices described on wikis are different than their own.
    • The only exception to the pricing rule would be first time purchases.
      • You must secure the Client API methods with our API Access Policy to prevent multiple purchases, or make repurchasing less meaningful through game design.

  • Content should be relevant to the segment.

    • Whales are willing to spend large amounts of real money, and are therefore likely to buy more expensive bundles, if the value is worthwhile.
    • First time buyers may be given a good deal, but can only be (usefully) obtained once.
    • End game players may only be interested in specific items.