Maximize the value of your data
Realize the true value of your data by unifying disparate data and ecosystems across the shopper journey, uncovering insights and optimization throughout. Microsoft Cloud for Retail offers a comprehensive set of capabilities to help you maximize the value of your data.
Unified customer profiles
View a 360-degree perspective of the customer in a clear and intuitive way so you can provide personalized experiences, reveal important opportunities, prevent potential churn, and improve customer satisfaction.
By unifying customer data, you can influence your customer segments:
- Gain a 360-degree view: Create complete customer profiles by unifying data across all customer touchpoints and systems.
- Unlock rich insights: Apply powerful analytics across customers and segments, including predictive churn risk, for more nuanced decision making.
- Drive meaningful actions: Power more effective email marketing, advertising, web personalization, and in-store interactions.
Retail data solutions
With seamless data harmonization, cross-application analytics, and AI applications, retailers can unlock the full potential of their data and drive their business forward. Retail data solution capabilities are deeply integrated, allowing seamless utilization of data to generate unique insights that aren't feasible in silos.
By breaking down data siloes, you can drive better outcomes:
- Unify retail data from disparate system and ease the journey to AI readiness.
- Predict consumer behavior and trends faster and with greater precision.
- Gain faster access to site-behavior data like time on-site and browsed products.
- Improve retail data quality and accuracy.
Shopper and operations analytics
Shopper and operations analytics helps you unlock omnichannel insights with advanced analytics. With shopper and operations analytics, you can predict customer and operational needs, monitor and understand online engagement, and unify data integration, warehousing, and analytics.
By using advance analytics, you can unlock omnichannel insights:
- Built-in AI and analytics easily predict customer needs and deploy AI-driven recommendations in real time.
- Heatmaps and high-definition anonymized recordings enable retailers to monitor and understand how customers are engaging with their online experiences.
- Analytics solutions that unify disparate silos including shopper and operational data to fuel AI-backed insights leave no data point underutilized.
Retail media
Retail media unlocks ad revenue by using your Microsoft shopper data. With retail media, you can unlock high-margin revenue streams, ensure that messaging is consistent, and generate more revenue. Retailers can work directly with existing brands to run vendor-funded product ads, all under full enterprise control within a single dashboard.
By using first-party shopper data, you can unlock high-margin ad revenue:
- Open new business and monetization models by creating a media marketplace on their ecommerce site to unlock high-margin revenue streams.
- Work directly with existing brands to run vendor-funded product ads under full enterprise control within a single dashboard. -Achieve more revenue by running vendor-funded product ads on site.
Customer profiles are richer because of the unified data, reconciliation of data conflicts, and resolution of customer identities using AI-powered identity management. Profiles are also richer, and give retailers a more complete view of their customers because of data enrichment with Microsoft proprietary audience intelligence, interaction and usage, voice of the customer, and third-party sources.
Solutions to help you take advantage of these capabilities
| Capability | Solutions |
|---|---|
| Unified customer profiles | Dynamics 365 Customer Insights Retail channel churn model |
| Retail data solutions | Sitecore OrderCloud Connector (preview) Frequently bought together (preview) Retail industry data model (preview) |
| Shopper and operations analytics | Application template for smart store analytics (Smart store analytics) Dynamics 365 Customer Insights Azure Synapse Analytics Microsoft Clarity |
| Retail media | Microsoft PromoteIQ |