Empower your workforce with Microsoft Copilot: Marketing
Beginner
Administrator
Business Analyst
Business User
Data Analyst
Functional Consultant
Security Operations Analyst
Student
Microsoft 365
Office 365
Complete a series of exercises to build your Microsoft Copilot skills for common marketing scenarios.
Learning objectives
By the end of this module, you should be able to:
- Build a Market Research Agent to gather and synthesize market intelligence.
- Generate strategic marketing recommendations with the Analyst agent.
- Create an actionable campaign plan with Copilot in Loop.
- Consolidate reports and analyze marketing performance with Copilot in Word and Excel.
- Develop campaign concepts and content with the Idea Coach and Writing Coach agents.
Prerequisites
- Access to Microsoft Copilot and the Microsoft 365 apps used in the exercises.
- Some tasks require a Microsoft 365 Copilot license. Agent Builder capabilities and agent availability depend on the licenses and admin settings configured for your organization.