Co-sell connector for Salesforce CRM - overview

Appropriate roles: Referrals admin | System admin or system customization engineer on the CRM

Partner Center co-sell connector enables your sellers to co-sell with Microsoft from within your CRM systems. They don't have to be trained to use Partner Center to manage co-sell deals. Using the co-sell connectors, you can create a new co-sell referral to engage a Microsoft seller, receive referrals from the Microsoft seller, accept/decline referrals, modify deal data such as deal value, and closing date. You can also receive any updates from the Microsoft sellers on these co-sell deals. You can do all of your referrals work within the CRM of your choice rather than in Partner Center.

The solution is based on Microsoft Power Automate Solution and uses Partner Center APIs.

Before you install

Topics	Details	Links
Microsoft AI Cloud Partner Program	You need a valid PartnerID (formerly MPNID)	Join the Partner Network
Co-sell ready	Your IP/Services solution must be Co-sell ready.	Sell with Microsoft
Partner Center account	The PartnerID (formerly MPN ID) associated with the Partner Center tenant must be same as the PartnerID associated with your Co-sell solution. Verify that you can see your co-sell referrals in Partner Center before deploying the connectors.	Manage your account
Partner Center user roles	The employee who will install and use the connectors must be a Referrals admin	Assign users roles and permissions
Salesforce CRM	The CRM user role is System admin or System customizer	Assign roles in Salesforce CRM
Power Automate Flow Account	Create a new production environment with a database for testing, staging, and production. If you have an existing production environment with a database, it can be reused. The user who's going to install the connector solution must have a Power Automate license and access to this environment. You can monitor the progress and get more information in Power Automate if the installation fails. Select See history under Solutions.	Create or manage environment

Installation of Salesforce package for Microsoft custom fields

To synchronize the referrals across Partner Center and Salesforce CRM, the Power Automate solution needs to clearly identify Microsoft-specific referral fields. This demarcation provides partner seller teams with the ability to decide which referrals they want to share with Microsoft for co-selling.

1. In Salesforce, activate Notes and add it to the opportunities related list. Reference

2. Activate Opportunity teams by following the steps:

   • In Setup, use the Quick Find box to locate Opportunity Team Settings.
   • Define the settings as needed. Reference

3. In Salesforce, install custom fields and objects using the package installer. Use this installer to install the package into any company.

   Note

   If you are installing into a sandbox, you must replace the initial portion of the URL with http://test.salesforce.com.

4. In Salesforce, add Microsoft Solutions to the Opportunity related list. Once added, select the wrench icon and update properties

Best Practice: Test before you go live

Before you install, configure, and customize the Power Automate solution on the production environment, be sure to test the solution on a staging CRM instance.

• Install Microsoft Power Automate solution on a staging environment/CRM instance.

• Make a copy of the solution and run your configuration and Power Automate flow customizations on the staging environment.

• Test the solution on a staging/CRM instance.

• On success, import as a managed solution to the production instance.

Install Partner Center Referrals Synchronization for Salesforce CRM

1. Go to Power Automate and select Environments on the right top corner. This will show you the available CRM instances.

2. Select the appropriate CRM instance from the drop-down list in the upper-right corner.

3. Select Solutions on the left navigation bar.

4. Select the Open AppSource link on the top menu.

   

5. Search for Partner Center Referrals Connectors for Salesforce in the pop-up screen.

   

6. Select the Get it now button, and then select Continue.

7. In the next page, select the Salesforce CRM environment to install the application. Agree to the terms and conditions.

8. You're then directed to the Manage your solutions page. Navigate to "Partner Center Referrals" by using the arrow buttons on the bottom of the page. Installation scheduled should appear next to Partner Center Referrals solution. Installation will take 10-15 minutes.

9. After the installation is complete, go back to Power Automate and select Solutions from left navigation area. Notice that Partner Center Referrals Synchronization for Salesforce is now available in the Solutions list.

10. Select Partner Center Referrals Synchronization for Salesforce. The following Power Automate flows and entities are available:

    

Configure the solution

1. After you've installed the solution in your CRM instance, go back to Power Automate.

2. From the Environments drop-down in the upper-right corner, select the CRM instance where you installed the Power Automate solution.

3. Create connections that associate the three user accounts:

   • Partner Center user with referrals admin credentials
   • Partner Center Events
   • CRM admin with the Power Automate flows in the solution

   1. Select Connections from the left navigation bar, and select the Partner Center Referrals solution from the list.

   2. Create a connection by selecting Create a connection.

      

   3. Search for Partner Center Referrals (preview) in the search bar in the upper-right corner.

   4. Create a connection for your Partner Center user with the credentials role of Referrals admin.

   5. Next, create a Partner Center Events connection for your Partner Center user with the credentials of Referrals admin.

   6. Create a connection for Salesforce for the CRM administrator user.

   7. Create a connection for Microsoft Dataverse for the CRM administrator user.

   8. After you've added all the Connections, you should see the following connections in your environment:

      

Edit the connections

1. Return to the Solutions page and select Default Solution. Select Connection Reference (preview) by clicking All.

   

2. Edit each of the Connections individually by selecting the ellipsis icon. Add the relevant connections.

   

3. Turn on the flows in the following sequence:

   • Partner Center Webhook Registration (Insider Preview)
   • [Customize] Create or Get Details from Salesforce
   • Create Co-sell Referral-Salesforce to Partner Center (Insider Preview)
   • Partner Center Microsoft Co-sell Referral Updates to Salesforce (Insider Preview)
   • Partner Center to Salesforce (Insider Preview)
   • Salesforce to Partner Center (Insider Preview)
   • Salesforce Opportunity to Partner Center (Insider Preview)
   • Salesforce Microsoft Solutions to Partner Center (Insider Preview)

Use Webhook APIs to register for resource change events

You can use the Partner Center webhook APIs to register for resource change events. These change events are sent to your URL as HTTP posts.

1. Select Partner Center to Salesforce CRM (Insider Preview).

2. Select the Edit icon and select When an HTTP request is received.

3. Select the Copy icon to copy the provided HTTP POST URL.

   

4. Select the Partner Center Webhook Registration (Insider Preview) Power Automate flow, and then select Run.

5. Ensure that the Run flow window opens in the right pane, and select Continue.

6. Enter the following details:

   • Http Trigger Endpoint: This URL was copied from an earlier step.
   • Events to Register: Select all available events (referral-created, referral-updated, related-referral-created, and related-referral-updated).
   • Overwrite existing trigger endpoints if present?: Yes. Only one URL can be registered for a given webhook event.

7. Select Run flow, and then select Done.

The webhook can now listen to, create, and update events.

Customize synchronization steps

CRM systems are highly customized, and you can customize the Power Automate solution based on your CRM setup.

Follow the field mapping guide, and if necessary, make appropriate changes in [Customize] Create or Get Details from Salesforce or environment variables. Don't update any other flows in the Power Automate solution because it can affect future solution upgrades.

The following customizations are available:

• Display check mark in the opportunity name: By default, a check mark displays next to the opportunity name to indicate that synchronization between Partner Center and Salesforce CRM is happening successfully. Similarly, a cross mark displays if synchronization fails. To avoid adding a check or cross mark in the opportunity name, set the current value of the Display check mark in the opportunity name environment variable to No.

• Stage name:

  • Active stage name: This is the stage in an opportunity's sales pipeline in Salesforce. It represents an active stage and is equivalent to a referral in accepted state in Partner Center. This can be the next stage in the sales pipeline after the on-hold stage. Moving Opportunity's sales stage out of the on-hold stage into active stage will accept the referral in Partner Center and changes will start synchronizing.

  • On-hold stage name: Name of the stage in an opportunity's sales pipeline in Salesforce. It represents an on-hold stage. New co-sell referrals shared from Microsoft that aren't yet accepted will be set to this stage in Salesforce. Any changes made in an opportunity while it is on-hold stage will not synchronize to Partner Center. Moving Opportunity's sales stage out of this on-hold stage will accept the referral in Partner Center and changes will start synchronizing.

• Customer Account Country Code: It is mandatory to provide a two-letter country code (ISO 3166) when you create a new referral. By default, the country code will be synced to and from the account's BillingCountry field in Salesforce. If you have a different field in Salesforce for the country code to sync from:

  • For a nonlookup country code field in the account that contains a two-letter code:

    • Update the Customer Account Country Code field name in the Salesforce environment variable with the CRM's field name. Make sure that you provide the field's name, not its display name.

    • Edit [Customize] Create or Get Details from Salesforce, and go to Create or get customer account in CRM action to assign a Country value to the correct field in the CRM. Also, remove the Country value assignment from the BillingCountry.

  • For a lookup-based country code field in the account:

    • Add a new custom field in the account, and auto-populate it with a two-letter country code (ISO 3166) based on the value selected in the lookup-based field and vice versa.

    • Follow the preceding steps for the nonlookup country code field to sync a new custom field from the CRM to and from Partner Center.

• Deal value: By default, the deal value from Partner Center will be synchronized to and from Amount in the CRM. If you have a different field in the CRM for the deal value to synchronize from:

  • Update the Deal value field name in the Salesforce environment variable's Current Value with the CRM's field name. Make sure that you provide the field's name, not its display name.

  • Note that if you are using any calculated field for deal value make sure that the value should not be 0 or empty while updating the opportunity from CRM.

  • Edit [Customize] Create or Get Details from Salesforce and go to Create or update opportunity in CRM and update both Create a new opportunity and Update existing opportunity actions to assign the DealValue to the correct field in Salesforce.
    

• Deal value currency code: Name of the deal value currency code field in Salesforce. This field API name will be used to get Opportunity's deal value currency code when creating or updating referral in Microsoft Partner Center. If deal value currency code field is different than default field CurrencyIsoCode, update the current value of this environment variable.

  • Update the Deal value currency field name in the Salesforce environment variable with the CRM's field name. Make sure that you provide the field's name, not its display name.

  • Edit [Customize] Create or Get Details from Salesforce and go to Create or update opportunity in CRM and update both Create a new opportunity and Update existing opportunity actions to assign the DealValueCurrency to the correct field in Salesforce.

• Sync Co-sell opportunity: If set to yes, only co-sell and pipeline sharing opportunities will be synchronized from Partner Center to Salesforce. If set to no, leads, co-sell, and pipeline sharing opportunities will be synchronized from Partner Center to Salesforce. This variable does not have any impact on the opportunities synchronized from Salesforce to Partner Center.

Update environment variable

To update an environment variable value:

1. Go to the Solutions page, and select Default Solution. Select Environment Variable by selecting All.

2. Select the environment variable for the value that needs to be updated, and select Edit by using the ellipsis icon.

3. Update Current Value (don't update Default Value) by using the New value option and providing the value. The value must match the data type of the variable. For example, the Yes or No data type will accept either the Yes or No value.

   

End-to-end bi-directional co-sell referral synchronization

After you've installed, configured, and customized the Power Automate solution, you can test for Co-sell referrals synchronization between Salesforce CRM and Partner Center.

Prerequisites

To synchronize the referrals across Partner Center and Salesforce CRM, the Power Automate solution needs to clearly demarcate Microsoft-specific referral fields. This identification provides your seller teams with the ability to decide which referrals they want to share with Microsoft for co-selling.

A set of custom fields is available as part of Partner Center Referrals Synchronization for Salesforce CRM solution Opportunity entity. A CRM admin user will need to create a separate CRM section with the Opportunity custom fields.

The following custom fields should be part of the CRM section:

• Sync with Partner Center: Whether to sync the opportunity with Partner Center. By default, the value of this field is No and needs to be explicitly set to Yes by your seller to share an opportunity with Microsoft. New referrals shared from Partner Center to CRM will have this field value set to Yes.

• Referral Identifier: A read-only identifier field for Microsoft Partner Center referral.

• Referral Link: A read-only link to the referral in Microsoft Partner Center.

• How can Microsoft help: Help required from Microsoft for the referral. To create a co-sell referral, select the appropriate help required from Microsoft. A customer contact must be associated to the opportunity to create a co-sell referral. To create a non-co-sell referral, don't select this field. A non-co-sell referral can be converted to a co-sell referral anytime by selecting the appropriate help-required option.

• Microsoft Partner Center Referral Visibility: Select visibility for the Partner Center referral. By making it visible to Microsoft sellers, a non-co-sell referral might get converted to co-sell. When Microsoft help is required, the referral is visible to Microsoft sellers by default. After this field is marked as visible, it can't be reverted.

• Microsoft CRM Identifier: When a co-sell referral is created and accepted by Microsoft, this field will get populated with Microsoft's CRM identifier.

• Microsoft Partner Center Solutions: A custom object to associate co-sell ready solutions or Microsoft solutions with the opportunity. One or more solutions can be added or removed from the opportunity. It's mandatory to add at least one co-sell ready or Microsoft solution to the opportunity before you share it with Microsoft. To associate this object to the opportunity, update the Opportunity form in the CRM.

• Audit: A read-only audit trail for syncing with Partner Center referrals

Scenarios

Referral synchronization when referral is created or updated in CRM and synced

1. Sign in to your Salesforce CRM environment with user who has visibility in the Opportunity section of the CRM.

2. Ensure that the section, Microsoft Partner Center is present when you create a New Opportunity in Salesforce CRM environment.

3. Opportunities that are synchronized successfully with Partner Center will be identified with ✔ icon in Salesforce CRM.

   

4. To synchronize this opportunity with Microsoft Partner Center, ensure that you set the following fields in the card view:

   • How can Microsoft help?: To create a co-sell referral, select an appropriate help option.

     

   • Sync with Partner Center: Yes

   • Customer contact: To create a co-sell referral, add a customer contact to the opportunity.

   • Microsoft Solutions: To share a referral with Microsoft, add a valid co-sell ready or Microsoft solution to the opportunity.

5. After you have set the opportunity Sync with Partner Center option to Yes, wait for 10 minutes, sign in to your Partner Center account. Your referrals synchronize with Salesforce CRM, and Referral Link get populated. If there's a failure, the Audit field populates with error information.

6. Similarly, when the Sync with Partner Center option is set to Yes, if you update the opportunity in Salesforce CRM, the changes will synchronize with your Partner Center account.

Referral Synchronization when referral is created or updated in Microsoft Partner Center and synchronized in Salesforce CRM environment:

1. Sign in to Partner Center and select Referrals.

2. Create a new Co-sell referral from Partner Center by clicking "New deal" option.

3. Sign in to your Salesforce CRM environment.

4. Navigate to Open Opportunities. The referral created in Microsoft Partner Center is now synchronized in Salesforce CRM.

5. When you select a synchronized referral, the card view details are populated.

   

Note

For assistance with your Co-sell referral connector deployment, you can engage a Partner Technical Consultant. They can provide deployment assistance and best practices for a successful implementation.

For more information, see How to Submit a technical presales and deployment services request

Related content

• Manage leads
• Manage co-sell opportunities
• Partner Center webhooks