Publish apps & games to Microsoft Store on Windows

Distributing through Microsoft Store is a strong choice for both apps and games. The Store is a centralized destination where Windows customers discover and install experiences, from productivity tools to PC games, helping you reach a global audience across Windows 10 and Windows 11.

Microsoft Store provides flexible monetization options, including the ability to use your own commerce platform and choose a revenue model that fits your business. For game publishers, this means you can align your Store presence with your existing PC distribution strategy while still taking advantage of Store discovery and merchandising.

For a detailed overview of what Microsoft Store offers, see Benefits of distributing your apps and games via Microsoft Store.

Note

This section highlights recent updates across Microsoft Store documentation.

• Revamped company onboarding experience with zero registration fees (Flighted markets only)
• Free developer registration for individual developers
• Revamped health report in partner center

Get started with the Microsoft Store

Open a developer account
Create your Microsoft Store developer account in Partner Center, choosing the right setup.

Submit your app
Submit your Windows app or game with package types, listing requirements, pricing, and availability.

Get your app certified
Learn how Store certification works, what checks to expect, and how to avoid common policy and quality issues.

Monitor your app performance
Use Partner Center analytics to track acquisition, usage, health, ratings, and reviews for your app or game.

Manage and update your app
Publish updates, manage your listing, and roll out changes to customers as your app or game evolves.

Leverage developer tools
Explore tools for testing, distribution, automation, experimentation, and customer engagement.

Manage your account
Manage users, payouts and tax details, and other account settings in Partner Center.

Microsoft Store policies and resources
Check store policies, certification needs, and best practices for apps and games.

FAQs
Quick answers on accounts, submissions, certification, analytics, and ongoing management.

What’s new
See the latest Store features, tooling updates, and documentation changes for developers.