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Analyze performance for MSI or EXE apps

In Partner Center, you have access to detailed analytics for your MSI or EXE applications that are published through the Microsoft Store. Use statistics and charts to monitor how these Microsoft Store–published apps are performing, including insights into customer reach, app health, usage, and customer feedback. You can view analytic reports directly in Partner Center, or download the reports you need to analyze your data offline.

To access analytics for MSI or EXE apps:

  1. Go to Apps & games in Partner Center.
  2. Choose the MSI or EXE app you want to analyze.
  3. Select View Analytics to view the reports.

Note

This page applies only to MSI/EXE apps that are published via the Microsoft Store. For information on MSIX apps, check out Analyze performance for MSIX apps and games.

View key analytics for all your apps

In this section you'll find details about the info presented in each of the following reports. In each report at the top of the page, you can select the time period and additional filters for which you want to see data.

Report Description
Overview report Shows information across a cross section of metrics such as Usage, Health and Ratings and reviews.
Installs report Shows how many people have seen your app in Store and installed it. You can also review data for different acquisition channels, markets and platform details in this report.
Usage report Shows details about how your customers are using your app over the selected period of time.
Health report Shows data related to the performance and quality of your app, including crashes and unresponsive events.
Ratings & Reviews report See the rating and reviews your customers have left for your app and provide responses to let customers know you’re listening to their feedback.

Tip

To refer to common questions, please refer to Frequently Asked Questions section.