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Choose visibility or discoverability options for MSI/EXE app

Discoverability

The Discoverability section of the Pricing and availability page allows you to set restrictions on how your app can be discovered and acquired.

A screenshot of the Availability section where you can configure your app's discoverability settings.

  • Make this product available and discoverable in the Store - This is the default option. Leave this option selected if you want your app to be listed in the Store for customers to find via the app's direct link and/or by other methods, including searching, browsing, and inclusion in curated lists.
  • Make this product available through direct link only but not discoverable in the Microsoft Store - When you select this option, your app can’t be found in the Store by customers searching or browsing; the only way to get to your app’s listing is by a direct link.