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Engage with your customers

Drive customer engagement and satisfaction by using features like targeted offers, and responses to reviews. Partner Center includes these features and more to help you drive customer engagement and satisfaction.

Targeted Offers

Show attractive, personalized content to specific segments of your customers to increase engagement, retention, and monetization.View more details to Promote offers

Request ratings and reviews

Encourage customers to share feedback by prompting them to rate and review your app. Review requests can help increase engagement, gather valuable insights, and improve your app’s visibility in the Microsoft Store.

Request ratings and reviews

Respond to reviews

Follow up and connect with your customers by responding publicly or privately to their reviews. You can submit your responses either in the dashboard or by using our REST API.

Respond to reviews

Engagement analytics

Engagement analytics

Keep tabs on your customer engagement activities by using these features and reports.

Frequently asked questions

  1. What tools does Microsoft offer to engage customers?

    Microsoft provides several tools to engage customers via Partner Center, including:

    • Create customer groups that include a subset of your app's customers for promotion, testing, and other purposes
    • Targeted offers for personalized promotions
    • Respond to reviews mechanisms for customer relationship management

    These tools allow developers to enhance user engagement, retention, and satisfaction.

  2. Can I respond to customer reviews?

    Yes. Developers can respond directly to customer reviews through Partner Center. Public responses appear alongside reviews on the Store page. Engaging professionally and constructively with reviews can greatly improve customer relations and foster a positive community around your app.

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