Optimize the performance of emails in the new outbound marketing email editor with A/B testing
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Aug 2, 2021 |
- |
Oct 1, 2021 |
Business value
A good way to create an email that resonates with your audience is to test different versions with subsets of your recipients, and then analyze interaction records to determine which one is better received. The new editor in Dynamics 365 Marketing now has the ability to A/B test your emails, allowing you to optimize the performance of your emails.
Feature details
A/B testing in the new outbound marketing email editor allows you to:
Define different types of A/B tests:
- Header (subject, from): Lets you choose a different subject or different "from" name for the B version of your design.
- Body: Lets you select one or more design elements in the email body and change those elements' settings, content, or appearance in the B version of the design.
- Full content: Lets you select a different subject, "from" name, and one or more design elements in the email body and then change those elements' settings, content, or appearance in the B version of the design.
Preview and test-send version A and version B of your email.
Analyze the results of the A/B test in a customer journey and in email insights.
Note
If you already have added an A/B test into your email using the old editor, it will be visible and fully supported in the new editor.
This feature is only available in outbound marketing; it does not affect real-time marketing functionality.