Utilize A B testing in sequences
Important
This content is archived and is not being updated. For the latest documentation, go to Overview of Dynamics 365 Sales. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
Jul 7, 2023 |
Business value
Sequences help sales managers enforce best practices by providing a series of steps sellers can follow for successful customer engagements. Emails are one of the most common ways to contact current and potential customers. Sales managers can now experiment with different emails (subject lines and/or different content) to find the most effective versions that drive customers to open these emails and take the desired action. Data-driven decisions like these take the guesswork out of the sales process and improve customer communications leading to better business outcomes.
Feature details
With sequence testing, you can:
- Experiment with different versions of the subject line or entire email content.
- Control distribution of email versions.
- Select the winning metric (open rate or click rate).
- Automatic winner determination with statistical significance.
See also
A/B test (docs)