Thirty Day New User Retention report
The Thirty Day New User Retention report tracks the percentage of new user cohorts who return to the game on subsequent days.
A Cohort of players is defined by grouping newly registered players on a given day (Day 0) and their retention is tracked over a 30-day period.
Cohort size is determined by the number of players within it.
The example report shown below, was generated on 2/5/2018. On 1/6/2018, 39,132 new players created accounts in the example title.
Since Day 0 is an initiation date for a new Cohort, this column always has 100% retention rate.
Then 33.84% of those players logged in again the next day, 24.64% in two days later, and so on. 10.84% of the Cohort returned on the 30th day, which corresponds to 2/5/2018.
For additional details, see Metrics and Terminology.
Populating the report
To populate this report, you must register a player and then have them log in for several days in a row at least once.
This, however, will produce trivial results, (with 100% retention for each day).
Throwing more players into the process and skipping some days will produce more interesting results.
The following API calls may be used to log in:
- LoginWithAndroidDeviceID
- LoginWithCustomID
- LoginWithEmailAddress
- LoginWithFacebook
- LoginWithGameCenter
- LoginWithGoogleAccount
- LoginWithIOSDeviceID
- LoginWithKongregate
- LoginWithPlayFab
- LoginWithSteam
- LoginWithTwitch
LoginWithWindowsHello
To register a player you may use the following API calls:
- RegisterPlayFabUser
RegisterWithWindowsHello
You may also you use the following API calls to register and log in simultaneously if the CreateAccount flag is set: