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Study guide for Exam MB-280: Microsoft Dynamics 365 Customer Experience Analyst

Purpose of this document

This study guide should help you understand what to expect on the exam and includes a summary of the topics the exam might cover and links to additional resources. The information and materials in this document should help you focus your studies as you prepare for the exam.

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About the exam

Languages

Some exams are localized into other languages. You can find these in the Schedule Exam section of the Exam Details webpage. If the exam isn’t available in your preferred language, you can request an additional 30 minutes to complete the exam.

Note

The bullets that follow each of the skills measured are intended to illustrate how we are assessing that skill. Related topics may be covered in the exam.

Note

Most questions cover features that are general availability (GA). The exam may contain questions on Preview features if those features are commonly used.

Skills measured as of September 24, 2025

Audience profile

As a candidate for this exam, you configure solutions using Microsoft Dynamics 365 customer experience apps. You understand:

  • An organization’s sales processes and the seller’s perspective.

  • AI-driven features to enhance seller efficiency.

  • End-to-end marketing functions and how they support sales.

You streamline business processes, improve automation, and accelerate sales operations. You are responsible for:

  • Configuring the standard and premium features of Dynamics 365 Sales.

  • Implementing collaboration tools to enhance teamwork.

  • Managing the security model.

  • Tailoring Dynamics 365 Sales to business needs.

  • Extending functionality with Microsoft Power Platform.

  • Supporting sales processes using Dynamics 365 Customer Insights - Journeys.

You should have proficiency in Dynamics 365 Sales and are familiar with:

  • Microsoft Dataverse

  • Microsoft Power Apps

  • Microsoft Power Automate cloud flows

  • Dynamics 365 Customer Insights - Journeys

  • Dynamics 365 Customer Insights - Data

Skills at a glance

  • Implement Dynamics 365 Sales (30–35%)

  • Configure and customize Dataverse and model-driven apps (35–40%)

  • Demonstrate Dynamics 365 Customer Insights capabilities (10–15%)

  • Extend and enhance Dynamics 365 Sales capabilities (10–15%)

Implement Dynamics 365 Sales (30–35%)

Configure core functionality of Dynamics 365 Sales

  • Enable and configure predictive lead and opportunity scoring
  • Configure the lead qualification experience

  • Configure the opportunity pipeline view

  • Interpret the Sales Pipeline chart

  • Configure and deploy the Sales mobile app

  • Configure Copilot in Sales capabilities

  • Demonstrate sales order processing, including quotes, orders, and invoices

  • Configure lead and opportunity status reasons

  • Configure opportunity close

  • Configure automatic creation rules for leads

  • Create and manage sales territories

Set up the product catalog

  • Configure product catalog settings

  • Differentiate the product catalog components

  • Manage the product lifecycle, including creating, revising, cloning, and retiring

  • Customize the enhanced experience for adding products

  • Create product bundles

  • Create product families

  • Create price lists, discount lists, and product pricing

Configure goals and forecasting

  • Create and edit goals

  • Configure rollup queries

  • Manage forecasts

  • Build forecasts from templates

Configure and use Sales Insights

  • Configure and use the assistant

  • Differentiate standard and premium Sales Insights features

  • Configure relationship analytics and improve relationship health

  • Recommend conversation intelligence settings

Configure sales engagement

  • Configure the Sales accelerator for an organization and users

  • Customize the workspace

  • Manage the sales pipeline by using the work list

  • Configure the Sales accelerator record types

  • Create and manage sequences

  • Create and manage assignment rules

  • Configure lead and opportunity segments

  • Configure Work assignment

  • Connect sequences to records

Configure and customize Dataverse and model-driven apps (35–40%)

Perform tasks and manage settings in the Power Platform Environment Settings app

  • Create and manage email templates

  • Create and manage Word templates

  • Create and manage Excel templates

  • Configure duplicate detection

Configure Dataverse table components

  • Create or modify a table

  • Create or modify fields

  • Configure relationship behaviors

  • Configure auditing of data

  • Configure connections and connection roles

Implement business logic

  • Configure business rules

  • Configure formula and rollup columns

  • Implement business process flows

  • Use the Dataverse connector in a cloud flow

Customize the user experience

  • Differentiate form and view types

  • Configure the timeline control

  • Embed Power BI dashboard, reports, and tiles

  • Create and configure model-driven apps

  • Differentiate between types of Power Apps

  • Create and configure visualizations for model-driven apps

Manage security

  • Implement hierarchy security

  • Manage security roles

  • Create and manage owner and access teams

  • Share a model-driven app

  • Evaluate security privileges by using access checker

  • Manage Microsoft Entra ID groups in Dataverse

  • Diagnose user access issues

  • Create and manage column security profiles and column-level security

Demonstrate Dynamics 365 Customer Insights capabilities (10–15%)

Configure core functionality of Dynamics 365 Customer Insights - Journeys

  • Create and personalize marketing emails by using templates and email editor

  • Create a journey

  • Create marketing forms

  • Create and manage text messages in journeys

  • Create marketing segments

  • Create journeys using unified profiles and segments from Dynamics 365 Customer Insights - Data

  • Configure consent management including Compliance Profiles and Consent Center

  • Differentiate segments in Dynamics 365 Sales, Customer Insights - Journeys, and Customer Insights - Data

Create and manage events

  • Create an event

  • Create and manage event registration forms

  • Manage registration, waitlists, and attendees

Extend and enhance Dynamics 365 Sales capabilities (10–15%)

Implement collaboration features

  • Configure document management

  • Configure Teams calling and dialer

  • Configure Teams collaboration

Manage sales data and interactions in Outlook

  • Perform common tasks including tracking records, creating records, adding sales literature and knowledge articles, and applying email templates

  • Customize the Dynamics 365 App for Outlook

Study resources

We recommend that you train and get hands-on experience before you take the exam. We offer self-study options and classroom training as well as links to documentation, community sites, and videos.

Study resources Links to learning and documentation
Get trained Choose from self-paced learning paths and modules or take an instructor-led course
Find documentation Dynamics 365 documentation and learning modules
Dynamics 365 App for Outlook documentation
Dynamics 365 Sales documentation
Dynamics 365 Customer Insights documentation
Ask a question Microsoft Q&A | Microsoft Docs
Get community support Microsoft Dynamics Community
Follow Microsoft Learn Microsoft Learn - Microsoft Tech Community
Find a video Exam Readiness Zone
Browse other Microsoft Learn shows

Change log

The table below summarizes the changes between the current and previous version of the skills measured. The functional groups are in bold typeface followed by the objectives within each group. The table is a comparison between the previous and current version of the exam skills measured and the third column describes the extent of the changes.

Skill area prior to September 24, 2025 Skill area as of September 24, 2025 Change
Audience profile Major
Implement Dynamics 365 Sales Implement Dynamics 365 Sales % of exam increased
Configure core functionality of Dynamics 365 Sales Configure core functionality of Dynamics 365 Sales Major
Set up the product catalog Set up the product catalog Major
Configure goals and forecasting Configure goals and forecasting Minor
Configure and use Sales Intelligence features Configure and use Sales Insights Major
Configure sales engagement Configure sales engagement Minor
Configure and customize Dataverse and model-driven apps Configure and customize Dataverse and model-driven apps % of exam increased
Modify model-driven apps Removed
Perform configuration and setup with native tools Perform tasks and manage settings in the Power Platform Environment Settings app Major
Configure Dataverse table settings Configure Dataverse table components Minor
Implement business logic Implement business logic Major
Customize the user experience Customize the user experience Major
Manage security Added
Implement the Dynamics 365 App for Outlook Removed
Manage Sales data and interactions in Outlook Removed
Configure mailboxes and server-side sync Removed
Implement security and customizations in Dynamics 365 Sales Removed
Manage security for Dynamics 365 Sales Removed
Customize Dynamics 365 Sales Removed
Demonstrate Dynamics 365 Customer Insights capabilities Demonstrate Dynamics 365 Customer Insights capabilities % of exam increased
Create unified customer profiles and use the profiles in other apps Removed
Create journeys by using real-time marketing Configure core functionality of Dynamics 365 Customer Insights - Journeys Major
Create and manage events New
Extend and enhance Dynamics 365 Sales capabilities Extend and enhance Dynamics 365 Sales capabilities % of exam increased
Manage Copilot for Sales in Dynamics 365 Sales Removed
Implement collaboration features Implement collaboration features Minor
Manage sales data and interactions in Outlook Added