Product overview for Dynamics 365 Customer Insights

Dynamics 365 Customer Insights helps your organization deliver exceptional customer experiences. It lays the foundation to create truly personalized, responsive, and connected customer journeys across sales, marketing, and service teams.

The combined customer data platform and real-time journey orchestration empower your teams to uncover new insights and deliver personalized customer experiences. Say goodbye to fragmented data and time consuming manual content creation. Boost your creativity with recommended content ideas from Copilot in Customer Insights. Break down barriers for your teams with access to data and target segments.

Data analysts can unify transactional, demographic, and behavioral data to get a holistic view of your customers. Enrich your customer data to find out more about your customers' interests, product usage, or to layer on market data. Copilot in Customer Insights lets them use natural language to explore, analyze, and understand customer data and discover new insights.

Marketers can describe their desired outcomes in their own words and let Copilot seamlessly create new customer segments and journeys. They can also simplify content creation with text and image recommendations that can be tailored to suit your brand and audience.

Sellers receive a seamless handoff from their marketing team with a unified timeline of customer interactions, prioritized leads, and personalized product recommendations.

Customer service agents can prioritize and personalize the service level to provide the best support experience with visibility into a predicted customer lifetime value.

Product documentation

Dynamics 365 Customer Insights - Data is Microsoft's customer data platform (CDP) that helps deliver personalized customer experiences.

Dynamics 365 Customer Insights - Journeys elevates customer experiences, allowing you to orchestrate personalized journeys across all touchpoints to strengthen relationships and earn loyalty.

Pricing and licensing

Customer Insights is licensed per tenant. You can purchase more capacity to meet your needs.

Try Customer Insights

Start a free Customer Insights trial today. Find out how you can quickly access and explore many of the application’s key features in Customer Insights - Data and Customer Insights - Journeys.