Quickly grasp key email engagement metrics

Enabled for	Public preview	Early access	General availability
Users, automatically	-	-	Jan 31, 2025

Business value

Identifying high-engagement contacts enables targeted follow-up, so sales teams can focus on deals with the greatest potential. By tailoring communications based on specific engagement actions, teams can create more personalized outreach that resonates with prospects. It also ensures that sales efforts are directed toward high-interest prospects, maximizing productivity. Together, these metrics enable a strategic approach to engagement that drives higher conversion rates and improves overall sales outcomes.

Feature details

The email engagement enhancement highlights key engagement metrics by displaying only the first and most recent instances of clicks, replies, attachment views, and opens. It omits all other instances to keep the focus on the most critical interactions. To access this feature, enable the email engagement option in the Sales Insights settings of the sales application.

Additional resources

Message details (docs)