How to: Add HTML into a Report (Report Builder 2.0)
Using a placeholder, you can import HTML from a field in your dataset for use in the report. By default, a placeholder represents plain text, so you will need to change the placeholder mark-up type to HTML. For more information, see Formatting Text and Importing HTML (Report Builder 2.0).
To add HTML from a field in your dataset into a text box
On the Insert tab, in the Report Items group, click Text Box.
Double-click or drag a text box report item to the design surface.
Drag an HTML field from your dataset into the text box. A placeholder is created for your field.
Right-click the placeholder, and then click Placeholder Properties.
On the General tab, verify that the Value box contains an expression that evaluates to the field you dropped in step 3.
Click HTML - Interpret HTML tags as styles. This causes the field to be evaluated as HTML.
Click OK.