How to: Specify Snapshot Format (SQL Server Management Studio)
Specify snapshot format on the Snapshot page of the Publication Properties - <Publication> dialog box. For more information about accessing this dialog box, see How to: View and Modify Publication and Article Properties (SQL Server Management Studio).
To specify snapshot format
On the Snapshot page of the Publication Properties - <Publication> dialog box, select Native SQL Server - all Subscribers must be servers running SQL Server or Character - required if a Publisher or Subscriber is not running SQL Server.
Note
It is recommended to select the native format unless this publication must support subscriptions to a SQL Server Compact 3.5 SP1 database or a non-SQL Server database.
Click OK.