Daily A/B test KPI report

The Daily A/B test Key Performance Indicators (KPI) report shows the outcome of an A/B test, broken down by A and B buckets.

Daily A/B Test KPI Report Table

The Key Performance Indicators for A/B tests include:

  • DAU (Daily Active Users)
  • Average Logins Per User
  • ARPDAU (Average Revenue per Daily Active User)
  • Total number of Transactions
  • Total number of Unique Payers
  • Average Transactions per Payer
  • Retention for Day 1, 3, 7, 14 and 30

Populating the report

The first step in setting up A/B testing is to create an A/B test using the PlayFab Game Manager. To do this:

  1. Select Automation from the menu to the left.
  2. Go to the A/B Testing tab.
  3. Create a New A/B Test and configure the A/B test name and user Buckets.


You can have up to 5 Buckets with independent ratios (%).

Game-Manager - Automation - AB Testing - New AB Test

Please refer to the Customer Stores for Player Segments tutorial for further information on A/B testing with stores that are available only to players from defined player segments.