Thirty Day New User Conversion report

The Thirty Day New User Conversion report illustrates the percentage of players in a given Cohort who spent money in the game during their first 30 days.

A Cohort of players is formed every day by grouping newly-registered players. Cohort size is indicated by the number of players in a cohort.


Unlike Retention reports, the Conversion report tracks a cumulative total of players who converted within a given time span.

The example report shown below was generated on 2/13/2018. On 1/14/2018 under the Cohort column, 77,532 new players created accounts in the example title.

thirty-day New User Conversion Report Table

Under the Day 0 column of that date, 0.50% of these players made at least one transaction in the game.

Since conversion reflects a cumulative total of players, these percentage values increase along the time span, and reach 1.07% on the 30th Day - which corresponds to the report generation date, 2/13/2018.

For additional details, see Metrics and Terminology.

Populating the report

To populate this report, you must register a new user, log in, and then conduct purchases several days in a row.

This, however, will produce trivial results, (with user conversion at 100% for each day). Throwing in several users and skipping some days will produce more interesting results.

The following API calls may be used to create new user accounts:

The following API calls will also create a new user account and log you in automatically, if the CreateAccount flag is present:

Finally, you may use following API calls to log in: