Further personalize journeys using custom events with entity references
Important
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| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
Aug 1, 2023 |
Business value
Entity references for custom triggers enable greater personalization of messages sent to customers. Create entity references for custom events instead of adding multiple attributes manually, bypassing the previous limit of 29 attributes. For example, if you want to create a custom trigger that triggers a journey for all customers who purchased a specific product on your website, you can now capture the purchase event and the contents related to the SKU that was purchased. Instead of manually entering all attributes (with a maximum limit of 29) for the custom trigger, you can now add an entity reference to select as part of the custom trigger attribute definition.
Feature details
With entity references for custom triggers, you can now:
- Use custom triggers in journeys that use attributes tied to related Dataverse entities.
- Enable greater customization of messages sent to customers.
- Ensure attribute freshness.
See also
Initial trigger creation (docs)