Network Value Set - Campaign Management

Defines the possible search networks on which an ad can display.

Note

As of July 2024, you can no longer set the search network where you want your ads to display to SyndicatedSearchOnly. If you attempt to set it to SyndicatedSearchOnly, the CampaignServiceInvalidNetwork error will be returned.

For more information about networks and ad distribution, see the Ad distribution settings help article.

Note

The syntax section below mentions SyndicatedSearchOnly in the schema of the Network type even though this setting is deprecated.

Syntax

<xs:simpleType name="Network" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="OwnedAndOperatedAndSyndicatedSearch" />
    <xs:enumeration value="OwnedAndOperatedOnly" />
    <xs:enumeration value="SyndicatedSearchOnly" />
    <xs:enumeration value="InHousePromotion" />
  </xs:restriction>
</xs:simpleType>

Values

The Network value set has the following values: InHousePromotion, OwnedAndOperatedAndSyndicatedSearch, OwnedAndOperatedOnly, SyndicatedSearchOnly.

Value	Description
InHousePromotion	Display ads on the Retailer Network only. This network value is only supported for ad groups in shopping campaigns for brands.
OwnedAndOperatedAndSyndicatedSearch	Display ads on owned and operated networks, as well as syndicated search networks. Owned and operated and syndicated search refers to the entire Microsoft Advertising Network (recommended).
OwnedAndOperatedOnly	Display ads on only owned and operated networks. Owned and operated networks refer to Microsoft sites and select traffic.
SyndicatedSearchOnly	Note: SyndicatedSearchOnly is deprecated as of July 2024. Display ads on only syndicated search networks. Syndicated search refers to only partner traffic.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

AdGroup