Microsoft Certified: Dynamics 365 Customer Insights (Data) Specialty

Implement solutions that provide insight into customer profiles and track engagement activities with Microsoft Dynamics 365 Customer Insights.

At a glance

Jump to



This certification and its renewal assessment will retire on November 30, 2024. You will no longer be able to earn or renew this certification after this date. Learn more about the new Microsoft Dynamics 365 customer experience credentials.

As a candidate for this exam, you implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences. You should have firsthand experience with:

  • Dynamics 365 Customer Insights - Data
  • Microsoft Power Query
  • Microsoft Dataverse
  • Microsoft Azure Data Lake Storage
  • Azure Data Factory pipelines

You should also have direct experience with practices related to:

  • Privacy, compliance, and consent
  • Security
  • Responsible AI

As a candidate for this exam, you need experience with data processes related to:

  • Preparation
  • Matching
  • Segmentation
  • Enhancement
  • Deduplication

You should have a general understanding of:

  • Azure Machine Learning
  • Azure Synapse Analytics
  • Azure architecture

Skills measured

  • Describe Dynamics 365 Customer Insights – Data
  • Ingest data
  • Create customer profiles through data unification
  • Implement AI predictions
  • Configure measures and segments
  • Configure third-party connections
  • Administer Customer Insights – Data

Prepare for the exam

Practice for the exam

Exam Sandbox

Experience demo

Experience the look and feel of the exam before taking it. You'll be able to interact with different question types in the same user interface you'll use during the exam.

Take the exam

You will have 100 minutes to complete this assessment.

Exam policy

This exam will be proctored, and is not open book. You may have interactive components to complete as part of this exam. To learn more about exam duration and experience, visit: Exam duration and exam experience.

If you fail a certification exam, don’t worry. You can retake it 24 hours after the first attempt. For subsequent retakes, the amount of time varies. For full details, visit: Exam retake policy.

Need accommodations?

We offer a variety of accommodations to support you.

Learn More

This exam is offered in the following languages:

English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Italian

Schedule through Pearson Vue

Schedule exam


Price based on the country or region in which the exam is proctored.

Renew your certification

Do you know that Microsoft role-based and specialty certifications expire unless they are renewed? Learn the latest updates to the technology for your job role and renew your certification at no cost by passing an online assessment on Microsoft Learn.

Learn more about renewing

Certification resources

Exam MB-260 study guide

Focus your studies as you prepare for the exam. Review the study guide to learn about the topics the exam covers, updates, and additional resources.

Certification poster

Check out an overview of fundamentals, role-based, and specialty certifications.

Exam Replay

Boost your odds of success with this great offer.

Support for credentials

Get help through Microsoft Credentials support forums. A forum moderator will respond in one business day, Monday–Friday.

Choose your Microsoft Credential

Microsoft Applied Skills or Microsoft Certifications? Choose the path that fits your career goals, desired skillset, and schedule.