NetworkType Value Set - Ad Insight

Article
06/27/2024

Defines the possible networks used for keyword research.

You can specify a network type when calling the GetKeywordIdeas and GetKeywordTrafficEstimates operations. For more information about networks and ad distribution, see the About Ad Distribution help article.

Syntax

<xs:simpleType name="NetworkType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="OwnedAndOperatedAndSyndicatedSearch" />
    <xs:enumeration value="OwnedAndOperatedOnly">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">2</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="SyndicatedSearchOnly">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">3</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
  </xs:restriction>
</xs:simpleType>

Values

The NetworkType value set has the following values: OwnedAndOperatedAndSyndicatedSearch, OwnedAndOperatedOnly, SyndicatedSearchOnly.

Value	Description
OwnedAndOperatedAndSyndicatedSearch	Indicates that you want keyword ideas or traffic estimates for ads on owned and operated networks, as well as syndicated search networks. Owned and operated and syndicated search refers to the entire Microsoft Advertising Network (recommended).
OwnedAndOperatedOnly	Indicates that you want keyword ideas or traffic estimates for ads on only owned and operated networks. Owned and operated networks refer to Microsoft sites and select traffic.
SyndicatedSearchOnly	Indicates that you want keyword ideas or traffic estimates for ads on only syndicated search networks. Syndicated search refers to only partner traffic. Note: As of July 2024, Microsoft no longer offers the SyndicatedSearchOnly option as an ad distribution setting. You can still get keyword ideas or traffic estimation, but we recommend that you switch to "The entire Microsoft Advertising Network" and leverage auto-biding to let Microsoft help you manage your budget.

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

NetworkCriterion

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