CustomAudience Data Object - Campaign Management

Article
03/20/2023

Defines a custom audience.

Note

Only update of the Name and Description are supported. You can delete but cannot add a custom audience using the Bing Ads API. Having said that, you can add and delete custom audience associations and exclusions.

A custom audience is a type of remarketing list that is generated by using your own customer data to create richer user segments. You can use custom audiences in conjunction with your remarketing lists, usually through your data management provider (DMP). When your DMP connects to our custom audience feature, you can then import your custom audiences into Microsoft Advertising for search remarketing. You can use custom audiences separately from remarketing, with no UET required.

Tip

For an overview of custom audiences see the About custom audiences help topic.

Syntax

<xs:complexType name="CustomAudience" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Audience">
      <xs:sequence />
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The CustomAudience object has Inherited Elements.

Inherited Elements

Inherited Elements from Audience

The CustomAudience object derives from the Audience object, and inherits the following elements: AudienceNetworkSize, CustomerShare, Description, ForwardCompatibilityMap, Id, MembershipDuration, Name, ParentId, Scope, SearchSize, SupportedCampaignTypes, Type. The descriptions below are specific to CustomAudience, and might not apply to other objects that inherit the same elements from the Audience object.

Element	Description	Data Type
AudienceNetworkSize	The total number of people who are active members of this audience in the Audience network. This gives you an idea of how many Audience network users you can target. The audience needs to have at least 300 people before Microsoft Advertising will use it for optimizations. Add: Not supported Update: Read-only	long
CustomerShare	This element is not supported for custom audiences. Add: Not supported Update: Not supported	CustomerShare
Description	The description of the audience. Use a description to help you remember what audience you are targeting. The description can contain a maximum of 1,024 characters. Add: Not supported Update: Optional. If no value is set for the update, this setting is not changed. To remove the previous setting, set this elemment to an empty string value ("").	string
ForwardCompatibilityMap	The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version. Forward compatibility changes will be noted here in future releases. There are currently no forward compatibility changes for the Audience object.	KeyValuePairOfstringstring array
Id	The Microsoft Advertising identifier of the audience. Add: Not supported Update: Required and read-only	long
MembershipDuration	The membership duration determines how far back in time Microsoft Advertising should look for actions that match your custom audience definition in order to add people to your list. For a custom audience the membership duration is not set in the Microsoft Advertising web application, and Microsoft Advertising defers to your custom audience provider settings. When you request the custom audience via Bing Ads API, the returned membership duration will be null. Add: Not supported Update: Not supported	int
Name	The name of the audience. The name can contain a maximum of 128 characters. Add: Not supported Update: Optional. If no value is set for the update, this setting is not changed.	string
ParentId	The Microsoft Advertising identifier of the customer that contains the custom audience. Add: Not supported Update: Not supported	long
Scope	Scope defines what accounts can use this audience. For a custom audience the only supported scope is Customer, and the audience can be associated with campaigns and ad groups in all of the customer's accounts. Add: Not supported Update: Not supported	EntityScope
SearchSize	The total number of people who are active members of this audience in the Search network. This gives you an idea of how many search users you can target. The audience needs to have at least 300 people before Microsoft Advertising will use it for optimizations. This property will be nil or empty for up to 24 hours while the audience is being built, for example if you have imported new custom audiences from DMP, it takes 24 hours to build the audience, and in the meantime this property will be nil or empty. Add: Not supported Update: Read-only	long
SupportedCampaignTypes	The list of campaign types that support this audience. Supported values are Audience, DynamicSearchAds, Search, and Shopping. New campaign types might be added in the future, so you should not take any dependency on a fixed set of values. Add: Not supported Update: Read-only	string array
Type	The type of the audience. This value is Custom when you retrieve a custom audience. For more information about audience types, see the Audience Data Object Remarks. Add: Not supported Update: Read-only	AudienceType

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

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