MaxConversionsBiddingScheme Data Object - Campaign Management

Article
07/19/2023

Defines an object that represents the maximum conversions bid strategy type.

With the MaxConversions bid strategy, you don't need to set ad group or keyword bids. Microsoft Advertising automatically sets your bids in real time to get as many conversions as possible within your budget.

Microsoft Advertising will always respect your overall budget limit, but if you want greater control over your bids while using Maximize Conversions, you can also set a maximum CPC (cost per click). This is an optional limit you can set to make sure that Microsoft Advertising never pays more than a certain amount for each individual click.

Important

For some bid strategy types your bid and ad rotation settings are ignored and conversion tracking (via Universal Event Tracking tag and a conversion goal) is required. For more information including supported locations, see Let Microsoft Advertising manage your bids with bid strategies.

Syntax

<xs:complexType name="MaxConversionsBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence>
        <xs:element minOccurs="0" name="MaxCpc" nillable="true" type="tns:Bid" />
        <xs:element minOccurs="0" name="TargetCpa" nillable="true" type="xs:double">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The MaxConversionsBiddingScheme object has the following elements: MaxCpc, TargetCpa.

Element	Description	Data Type
MaxCpc	The maximum cost per click that you want to spend. Note: MaxCpc shouldn't be set for Smart Shopping or Performance Max campaigns as it doesn't apply. Add: Optional Update: Optional	Bid
TargetCpa	The target cost per action that you want to spend. Note: TargetCpa is used by Audience, Smart Shopping, and Performance Max campaigns. Add: Optional Update: Optional	double

The MaxConversionsBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The MaxConversionsBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to MaxConversionsBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element	Description	Data Type
Type	The type of the bidding scheme. This value is MaxConversionsBiddingScheme when you retrieve a maximum conversions bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

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