ProfileCriterion Data Object - Campaign Management

Article
03/20/2023

Defines a criterion that can be used to show ads to users in a specific company, industry, or job function.

You can target customers by company, industry, or job function profiles (according to LinkedIn), so that your ads are displayed more frequently to people who will be interested in them. Each profile criterion defines a company, industry, or job function for the accompanying criterion bid adjustment.

Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
Industry, such as finance, broadcast media, or law enforcement.
Job function, such as sales, accounting, or purchasing.

The maximum number of company name profile criterions that you can apply to each campaign or ad group is 1,000.

You can also exclude people from seeing your ads based on LinkedIn profiles. Excluded profiles are also known as negative profile criteria. Each negative profile criterion defines the company, industry, or job function of people who you do not want to see your ads.

The supported criteria varies by campaign type. Microsoft Advertising applies a union of both campaign and ad group level profile criterions. However, if you apply a criterion with the same profile ID e.g., target or exclude the same company name at both the campaign and ad group level, then the ad group level criterion will override the campaign level criterion.

Criterion Association	Supported Campaign Types
BiddableCampaignCriterion	DynamicSearchAds Search Shopping
BiddableAdGroupCriterion	Audience DynamicSearchAds Search Shopping
NegativeAdGroupCriterion	Audience

Syntax

<xs:complexType name="ProfileCriterion" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:Criterion">
      <xs:sequence>
        <xs:element minOccurs="0" name="ProfileId" type="xs:long" />
        <xs:element minOccurs="0" name="ProfileType" type="tns:ProfileType" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The ProfileCriterion object has the following elements: ProfileId, ProfileType.

Element	Description	Data Type
ProfileId	The identifier of the company name, industry, or job function profile that you want to target. For details about how to get profile identifiers, see Profile Data. Add: Required Update: Required	long
ProfileType	Determines whether the profile criterion corresponds to a company name, industry, or job function. Add: Required Update: Required	ProfileType

The ProfileCriterion object has Inherited Elements.

Inherited Elements

Inherited Elements from Criterion

The ProfileCriterion object derives from the Criterion object, and inherits the following elements: Type. The descriptions below are specific to ProfileCriterion, and might not apply to other objects that inherit the same elements from the Criterion object.

Element	Description	Data Type
Type	The type of the criterion. This value is Profile when you retrieve a profile criterion. For more information about criterion types, see the Criterion Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

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