Greetings all, I'm in the process of trying to publish my first app to the Microsoft Store and I have a question that I know probably sounds stupid or blindingly obvious but; Store Logo Images supplied to 'Store Listings' in the Partner Center - are they supposed to show the app or are they supposed to show the person/business that produced the app? Kind regards, Rob

Hello, Welcome to Microsoft Q&A! There is no mandatory requirement for the content of Store logo images. In theory, you can put any picture you want. Generally, developers would put the app logo on it. You could also go through the Store app to see what do other developers choose. Here is the detailed information about the Store listing: Create app Store listings Thank you. If the response is helpful, please click " Accept Answer " and upvote it. Note: Please follow the steps in our documentation to enable e-mail notifications if you want to receive the related email notification for this thread.

[Microsoft Store] App publishing Query

Accepted answer

Roy Li - MSFT 32,731 Reputation points Microsoft Vendor

2020-10-16T02:39:30.047+00:00

Hello,

Welcome to Microsoft Q&A!

There is no mandatory requirement for the content of Store logo images. In theory, you can put any picture you want. Generally, developers would put the app logo on it. You could also go through the Store app to see what do other developers choose.

Here is the detailed information about the Store listing: Create app Store listings

Thank you.

If the response is helpful, please click "Accept Answer" and upvote it.
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RobDev 401 Reputation points

2020-10-16T13:57:18.72+00:00

Hi RoyLi,

many thanks for your reply. I am unsure as to the purpose of the Store Logo. I mean, is it to advertise the app or is it to advertise the producer of the app. I would imagine that logos for each case would look very different, they certainly would in my case. As to looking at the Store, I'm not sure which image in the Store is the Store Logo. Do you have an example image you could post - it would be a great help to me?

Kind regards,

Rob

Roy Li - MSFT 32,731 Reputation points Microsoft Vendor

2020-10-19T01:58:03.417+00:00

You could refer to this document: Store logo

RobDev 401 Reputation points

2020-10-19T13:15:55.42+00:00

Hi RoyLi,

many thanks for your reply. I've read the document you sent the link to but it doesn't mention Store Logo content. Whereabouts on a Store entry are the Store Logo images displayed? From what I can tell from looking at Store entries, it looks like the Store Images for each entry are advertising the app rather than the app producer, is this the case?

It would be so much easier if the documentation had a screen shot of a Store entry indicating which images go where.

Kind regards,

Rob

Roy Li - MSFT 32,731 Reputation points Microsoft Vendor

2020-10-20T04:44:46.737+00:00

App tile icon, box art, and Poster art are all store logs, they are used in different scenarios, it is mentioned in the document. I'm confused about why you are curious about the store logo. the store logo is the logo that represents your app in the store. When you search for an app in the store, the app logo you see is the store log. It represents the app.

You could also manually add these items to the Partner Center. Click the language name of the Store listing, then you could modify it in the Partner Center.

RobDev 401 Reputation points

2020-10-20T12:55:53.347+00:00

Hi RoyLi,

thanks for your reply. What was confusing me about the store logo was that I didn't know whether it was representing the app or whether it was representing the producer of the app. I'm grateful that now you've clarified that - many thanks. I'm marking your reply as the answer.

Kind regards,

Rob

Roy Li - MSFT 32,731 Reputation points Microsoft Vendor

2020-10-21T01:49:45.757+00:00

Please let me know if you have other questions. Feel free to ask here.
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[Microsoft Store] App publishing Query

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