ACS refuses initiation of brand/campaign registration due to ineligible Azure subscription

Question

I want to begin the Brand and Campaign registration process to use a local number (10DLC) for A2P SMS messaging. But I am encountering this message when I begin the process (under my ACS service resource/Telephony and SMS/Regulatory Documents/Create a new application and then selecting region=US and number type=Local): "Your subscription is not eligible for Brand and Campaign registration."

I began my Azure subscription as a free plan today, then upgraded to the pay-as-you-go plan upon learning that a "paid Azure subscription" is required for brand and campaign registration. I thought that should do the trick. What else is required of my Azure subscription, exactly?

Answer 1

My billing address is in the United States. I have read through the eligibility requirements several times and can find no disqualifying condition that would apply to me.

Answer 2

Brand and campaign registration for 10DLC in Azure Communication Services requires:

1. A paid, eligible Azure subscription
   • A generic “paid subscription” is not sufficient; eligibility is restricted by subscription billing location and agreement type.
   • For US 10DLC, the subscription must be in a supported billing location and meet the eligibility rules described in the phone number management guidance. If the subscription type or billing location is not eligible, the portal shows that brand/campaign registration is not allowed.
2. Compliance with US-only scope
   • 10DLC for SMS is available only in the United States. If the subscription billing location is outside the supported region, brand/campaign registration for US local numbers is blocked.

If a Pay-As-You-Go subscription still shows “not eligible,” the next step is to verify subscription eligibility and region as described in the phone number management documentation for the United States. If the subscription remains blocked after confirming eligibility, contact Azure support so the Azure review/billing team can check for account or subscription flags that prevent enabling ACS telephony features.

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References:

• Apply for 10DLC brand registration and campaign registration
• 10DLC registration guidelines
• SMS FAQ
• Phone number management for United Kingdom
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