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ConversionGoalCategory Value Set - Campaign Management

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Defines categories used to segment conversion goals.

Categorize your conversion goals however makes sense for your business. Goal categories don't affect performance - they are here to help you segment your goals and their performance metrics.

The supported category values vary by conversion goal type. Please refer to the corresponding reference page for details.

For more information, see the Use goal categories to segment your conversion goals help article.

Syntax

<xs:simpleType name="ConversionGoalCategory" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Unknown" />
    <xs:enumeration value="None" />
    <xs:enumeration value="Purchase" />
    <xs:enumeration value="AddToCart" />
    <xs:enumeration value="BeginCheckout" />
    <xs:enumeration value="Subscribe" />
    <xs:enumeration value="SubmitLeadForm" />
    <xs:enumeration value="BookAppointment" />
    <xs:enumeration value="Signup" />
    <xs:enumeration value="RequestQuote" />
    <xs:enumeration value="GetDirections" />
    <xs:enumeration value="OutboundClick" />
    <xs:enumeration value="Contact" />
    <xs:enumeration value="PageView" />
    <xs:enumeration value="Download" />
    <xs:enumeration value="Other" />
  </xs:restriction>
</xs:simpleType>

Values

The ConversionGoalCategory value set has the following values: AddToCart, BeginCheckout, BookAppointment, Contact, Download, GetDirections, None, Other, OutboundClick, PageView, Purchase, RequestQuote, Signup, SubmitLeadForm, Subscribe, Unknown.

Value Description
AddToCart Segment by the "Add to cart" sales category.
BeginCheckout Segment by the "Begin checkout" sales category.
BookAppointment Segment by the "Book appointment" leads category.
Contact Segment by the "Contact" category.
Download Segment by the "Download" sales category.
GetDirections Segment by the "Get directions" leads category.
None The category has not yet been set.

Beginning in March 2021 this value will no longer be accepted when you add or update conversion goals.
Other Segment by the "Other" category.
OutboundClick Segment by the "Outbound click" leads category.
PageView Segment by the "Page view" category.
Purchase Segment by the "Purchase" sales category.
RequestQuote Segment by the "Request quote" leads category.
Signup Segment by the "Sign-up" leads category.
SubmitLeadForm Segment by the "Submit lead form" leads category.
Subscribe Segment by the "Subscribe" sales category.
Unknown Reserved for future use.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

ConversionGoal