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GoogleImportOption Data Object - Campaign Management

  • Article

Defines the Google import options that are available via API.

Note

  • Starting February 1, 2023, you'll no longer be able to import expanded text ads from Google Ads. Any expanded text ads imported before then can be re-imported and we'll continue to import status changes (e.g., pause, unpause) from Google Ads.
  • Learn more about this change.

Tip

For an implementation overview, see the Google Ads Import technical guide.

Note

Please note that the list below is not a comprehensive list of imported items. Microsoft Advertising imports all the data needed to manage your campaigns and aims to provide the best experience for you.

There is no option to exclude future supported entities from scheduled imports. For example, you cannot choose to only import "these specific ad extension types, but no other current or future ad extension types". Let's say promotion ad extensions is not yet available in the GoogleImportOption object. Once Microsoft Advertising supports it generally e.g., via the UI, all current and future scheduled imports will include promotion ad extensions until users opt out. After "PromotionAdExtensions" is added to the list of import options, then you could explicitly set it false as needed.

Microsoft Advertising will import most supported campaigns, ads, targets, ad extensions, and other settings by default. As needed you can exclude an entity or otherwise customize the import. Specifically for boolean properties, most options are set true by default. The following exceptions default to false if not otherwise set.

For more details about what does and doesn't get imported from Google Ads, see What gets imported.

Syntax

<xs:complexType name="GoogleImportOption" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:ImportOption">
      <xs:sequence>
        <xs:element minOccurs="0" name="AccountUrlOptions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="AdScheduleUseSearcherTimezone" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="AdjustmentForBids" nillable="true" type="xs:double" />
        <xs:element minOccurs="0" name="AdjustmentForCampaignBudgets" nillable="true" type="xs:double" />
        <xs:element minOccurs="0" name="AssociatedStoreId" nillable="true" type="xs:long" />
        <xs:element minOccurs="0" name="AssociatedUetTagId" nillable="true" type="xs:long" />
        <xs:element minOccurs="0" name="AutoDeviceBidOptimization" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="DeleteRemovedEntities" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="EnableAutoCurrencyConversion" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="EnableParentLocationMapping" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAccountNegativeKeywords" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="NewActiveAdsForExistingAdGroups" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewActiveCampaignsAndChildEntities" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAdCustomizerFeeds" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAdGroupsAndChildEntitiesForExistingCampaigns" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAdSchedules" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAppAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewAudienceTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewCallAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewCalloutAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewDemographicTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewDeviceTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewEntities" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewImageAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="NewKeywordUrls" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewKeywordsForExistingAdGroups" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewLabels" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewLeadFormAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="NewLocationAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewLocationTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewLogoAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="NewNegativeKeywordLists" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewNegativeKeywordsForExistingParents" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewNegativeSites" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewPageFeeds" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewPausedAdsForExistingAdGroups" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewPausedCampaignsAndChildEntities" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewPriceAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewProductFilters" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewPromotionAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewReviewAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewSitelinkAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewStructuredSnippetAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="NewUrlOptions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="PauseAIMAdGroupIfAllAudienceCriterionNotImported" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="PauseCampaignsWithoutSupportedLocations" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="PauseNewCampaigns" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="RaiseBidsToMinimum" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="RaiseCampaignBudgetsToMinimum" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="RaiseProductGroupBidsToMinimum" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="RenameCampaignNameWithSuffix" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="SearchAndDsaMixedCampaignAsSearchCampaign" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="SearchAndReplaceForCampaignNames" nillable="true" type="tns:ImportSearchAndReplaceForStringProperty" />
        <xs:element minOccurs="0" name="SearchAndReplaceForCustomParameters" nillable="true" type="tns:ImportSearchAndReplaceForStringProperty">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="SearchAndReplaceForFinalURLSuffix" nillable="true" type="tns:ImportSearchAndReplaceForStringProperty">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="SearchAndReplaceForTrackingTemplates" nillable="true" type="tns:ImportSearchAndReplaceForStringProperty" />
        <xs:element minOccurs="0" name="SearchAndReplaceForUrls" nillable="true" type="tns:ImportSearchAndReplaceForStringProperty" />
        <xs:element minOccurs="0" name="SuffixForCampaignNames" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="SuffixForTrackingTemplates" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="SuffixForUrls" nillable="true" type="xs:string" />
        <xs:element minOccurs="0" name="UpdateAccountNegativeKeywords" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateAdCustomizerAttributes" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateAdCustomizerFeeds" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateAdGroupNetwork" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateAdSchedules" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateAdUrls" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateAppAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateAudienceTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateBiddingStrategies" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateBids" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateCallAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateCalloutAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateCampaignAdGroupLanguages" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateCampaignBudgets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateCampaignNames" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateDemographicTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateDeviceTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateEntities" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateImageAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateKeywordUrls" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateLabels" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateLeadFormAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateLocationAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateLocationTargets" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateLogoAdExtensions" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateNegativeKeywordLists" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateNegativeSites" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdatePageFeeds" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdatePriceAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateProductFilters" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdatePromotionAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateReviewAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateSitelinkAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateSitelinkUrls" nillable="true" type="xs:boolean">
          <xs:annotation>
            <xs:appinfo>
              <DefaultValue EmitDefaultValue="false" xmlns="http://schemas.microsoft.com/2003/10/Serialization/" />
            </xs:appinfo>
          </xs:annotation>
        </xs:element>
        <xs:element minOccurs="0" name="UpdateStatusForAdGroups" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateStatusForAds" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateStatusForCampaigns" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateStatusForKeywords" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateStructuredSnippetAdExtensions" nillable="true" type="xs:boolean" />
        <xs:element minOccurs="0" name="UpdateUrlOptions" nillable="true" type="xs:boolean" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The GoogleImportOption object has the following elements: AccountUrlOptions, AdjustmentForBids, AdjustmentForCampaignBudgets, AdScheduleUseSearcherTimezone, AssociatedStoreId, AssociatedUetTagId, AutoDeviceBidOptimization, DeleteRemovedEntities, EnableAutoCurrencyConversion, EnableParentLocationMapping, NewAccountNegativeKeywords, NewActiveAdsForExistingAdGroups, NewActiveCampaignsAndChildEntities, NewAdCustomizerFeeds, NewAdGroupsAndChildEntitiesForExistingCampaigns, NewAdSchedules, NewAppAdExtensions, NewAudienceTargets, NewCallAdExtensions, NewCalloutAdExtensions, NewDemographicTargets, NewDeviceTargets, NewEntities, NewImageAdExtensions, NewKeywordsForExistingAdGroups, NewKeywordUrls, NewLabels, NewLeadFormAdExtensions, NewLocationAdExtensions, NewLocationTargets, NewLogoAdExtensions, NewNegativeKeywordLists, NewNegativeKeywordsForExistingParents, NewNegativeSites, NewPageFeeds, NewPausedAdsForExistingAdGroups, NewPausedCampaignsAndChildEntities, NewPriceAdExtensions, NewProductFilters, NewPromotionAdExtensions, NewReviewAdExtensions, NewSitelinkAdExtensions, NewStructuredSnippetAdExtensions, NewUrlOptions, PauseAIMAdGroupIfAllAudienceCriterionNotImported, PauseCampaignsWithoutSupportedLocations, PauseNewCampaigns, RaiseBidsToMinimum, RaiseCampaignBudgetsToMinimum, RaiseProductGroupBidsToMinimum, RenameCampaignNameWithSuffix, SearchAndDsaMixedCampaignAsSearchCampaign, SearchAndReplaceForCampaignNames, SearchAndReplaceForCustomParameters, SearchAndReplaceForFinalURLSuffix, SearchAndReplaceForTrackingTemplates, SearchAndReplaceForUrls, SuffixForCampaignNames, SuffixForTrackingTemplates, SuffixForUrls, UpdateAccountNegativeKeywords, UpdateAdCustomizerAttributes, UpdateAdCustomizerFeeds, UpdateAdGroupNetwork, UpdateAdSchedules, UpdateAdUrls, UpdateAppAdExtensions, UpdateAudienceTargets, UpdateBiddingStrategies, UpdateBids, UpdateCallAdExtensions, UpdateCalloutAdExtensions, UpdateCampaignAdGroupLanguages, UpdateCampaignBudgets, UpdateCampaignNames, UpdateDemographicTargets, UpdateDeviceTargets, UpdateEntities, UpdateImageAdExtensions, UpdateKeywordUrls, UpdateLabels, UpdateLeadFormAdExtensions, UpdateLocationAdExtensions, UpdateLocationTargets, UpdateLogoAdExtensions, UpdateNegativeKeywordLists, UpdateNegativeSites, UpdatePageFeeds, UpdatePriceAdExtensions, UpdateProductFilters, UpdatePromotionAdExtensions, UpdateReviewAdExtensions, UpdateSitelinkAdExtensions, UpdateSitelinkUrls, UpdateStatusForAdGroups, UpdateStatusForAds, UpdateStatusForCampaigns, UpdateStatusForKeywords, UpdateStructuredSnippetAdExtensions, UpdateUrlOptions.

Element Description Data Type
AccountUrlOptions Import the account level tracking template and final URL suffix.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Account-level URL options.		 boolean
AdjustmentForBids The percentage amount that you want to increase or decrease the new or existing Microsoft Advertising bids relative to your Google Ads bids.

The valid bid multiplier range is -90 through 900.

For example, to increase the Microsoft Advertising bids 25 percent higher than your Google Ads bids, set this element to 25.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Customize bids for Microsoft Advertising.		 double
AdjustmentForCampaignBudgets The percentage amount that you want to increase or decrease the new or existing Microsoft Advertising campaign budgets relative to your Google Ads campaign budgets.

The valid bid multiplier range is -90 through 900.

For example, to increase the Microsoft Advertising campaign budgets 25 percent higher than your Google Ads campaign budgets, set this element to 25.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Customize budgets for Microsoft Advertising.		 double
AdScheduleUseSearcherTimezone Reserved. boolean
AssociatedStoreId Note: AssociatedStoreId is deprecated.

The identifier of the Microsoft Merchant Center store that you want to associate with imported product ads and product filters.

If this option is null or empty, your product ads and product filters will not be imported.

To learn more see the Product Ads technical guide and the Create product ads in a shopping campaign help article.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Microsoft Merchant Center > Associate Microsoft Merchant Center Store with imported shopping campaigns and ad extensions.		 long
AssociatedUetTagId The identifier of the Universal Event Tracking tag (UetTag) that you want to associate with imported remarketing lists.

This option is only available for customers in the Remarketing Google Import feature pilot program (GetCustomerPilotFeatures returns 750).

To import audience lists, targets, and exclusions you must also enable the NewAudienceTargets option.

If this option is null or empty, your remarketing lists, targets, and exclusions will not be imported. This element is not required for in-market audience targets and exclusions, since they do not depend on a UET tag.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > UET tag > Associate the following UET tag with any remarketing list, audience, or conversion goal that has not previously imported into Microsoft Advertising.		 long
AutoDeviceBidOptimization When enabled, we will not import negative bid modifiers for desktop targets except modifiers set to -100%.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Do not import negative bid modifier for desktop (except -100%).		 boolean
DeleteRemovedEntities Removed Google Ads items will be deleted along with their associated sub-items.

For example if you removed a Google Ads campaign since the previous import, then the campaign and its ad groups, ads, and keywords will be removed from Microsoft Advertising when the import runs next time. Likewise, if you removed your Google Ads account level tracking template or final URL suffix since the previous import, they will be deleted from Microsoft Advertising.

Ad extensions removed in Google Ads will not be deleted in Microsoft Advertising.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Delete items that have been removed from your Google Ads account.		 boolean
EnableAutoCurrencyConversion If the currency in your Google Ads account does not match the currency in your Microsoft Advertising ad account, the imported bids and budgets will be converted to their equivalent currency in Microsoft Advertising.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Choose your Google Ads account. You will only see the UI option to convert or ignore if the currency varies between your Google Ads account and Microsoft Advertising ad account.		 boolean
EnableParentLocationMapping Google Ads location targets that are unsupported by Microsoft Advertising are expanded in scope and mapped to parent location targets that are supported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option. If you set this element false the unsupported location targets are not imported.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Targeting > Do not expand unsupported location targets.		 boolean
NewAccountNegativeKeywords Import account negative keywords that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Account negative keywords.		 boolean
NewActiveAdsForExistingAdGroups Import new active ads within existing ad groups.

To also import paused ads, ensure that the NewPausedAdsForExistingAdGroups option is enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Ads for existing ad groups.		 boolean
NewActiveCampaignsAndChildEntities Import active campaigns that have not previously been imported.

The import will include all ad groups, active ads, and keywords that the new campaigns contain.

To also import paused campaigns, ensure that the NewPausedCampaignsAndChildEntities option is enabled. To also import paused ads, ensure that the NewPausedAdsForExistingAdGroups option is enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Campaigns.		 boolean
NewAdCustomizerFeeds Import ad customizer feeds that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Feeds > Ad customizer feeds.		 boolean
NewAdGroupsAndChildEntitiesForExistingCampaigns Import new ad groups within existing campaigns.

The import will include all active ads and keywords that the new ad groups contain. To also import paused ads, ensure that the NewPausedAdsForExistingAdGroups option is enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Ad groups for existing campaigns.		 boolean
NewAdSchedules Import ad schedules that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Targeting > Ad schedules.		 boolean
NewAppAdExtensions Import app extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > App Extensions.		 boolean
NewAudienceTargets Import campaign and ad group targets and exclusions for in-market audiences. Targets and exclusions for remarketing lists and combined lists can be imported if a valid UET tag identifier is set via the AssociatedUetTagId element.

As support is added for import of additional audience types in the future, the corresponding lists, targets, and exclusions will also be imported if this option is enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Targeting > Audience targets.		 boolean
NewCallAdExtensions Import call extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Call Extensions.		 boolean
NewCalloutAdExtensions Import callout extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Callout Extensions.		 boolean
NewDemographicTargets Import demographic targets that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Targeting > Demographic targets.		 boolean
NewDeviceTargets Import device targets that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Targeting > Device targets.		 boolean
NewEntities The prerequisite option for importing new entities and settings into Microsoft Advertising.

If this element is set false, the following options are ignored: NewActiveAdsForExistingAdGroups, NewActiveCampaignsAndChildEntities, NewAdCustomizerFeeds, NewAdGroupsAndChildEntitiesForExistingCampaigns, NewAdSchedules, NewAppAdExtensions, NewAudienceTargets, NewCallAdExtensions, NewCalloutAdExtensions, NewDemographicTargets, NewDeviceTargets, NewKeywordsForExistingAdGroups, NewKeywordUrls, NewLabels, NewLocationAdExtensions, NewLocationTargets, NewNegativeKeywordLists, NewNegativeKeywordsForExistingParents, NewNegativeSites, NewPageFeeds, NewPausedAdsForExistingAdGroups, NewPausedCampaignsAndChildEntities, NewPriceAdExtensions, NewProductFilters, NewReviewAdExtensions, NewSitelinkAdExtensions, NewStructuredSnippetAdExtensions, NewUrlOptions.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising.		 boolean
NewImageAdExtensions Reserved. boolean
NewKeywordsForExistingAdGroups Import new keywords within existing ad groups.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Keywords for existing ad groups.		 boolean
NewKeywordUrls Import new keyword landing page URLs.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Keyword landing page URLs.		 boolean
NewLabels Import labels that have not previously been imported.

Label associations are only imported if you also import the corresponding new entities.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Labels.		 boolean
NewLeadFormAdExtensions Reserved. boolean
NewLocationAdExtensions Import location extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Location Extensions.		 boolean
NewLocationTargets Import location targets that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Targeting > Location targets.		 boolean
NewLogoAdExtensions Import logo ad extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Logo Ad Extensions.		 boolean
NewNegativeKeywordLists Import negative keyword lists that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Negative keyword lists.		 boolean
NewNegativeKeywordsForExistingParents Import new negative keywords for existing campaigns or existing ad groups.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Negative keywords for existing campaigns and ad groups.		 boolean
NewNegativeSites Import new negative sites for existing campaigns or existing ad groups.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Negative sites.		 boolean
NewPageFeeds Import page feeds that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Feeds > Page feeds.		 boolean
NewPausedAdsForExistingAdGroups Import paused ads along with your active ads.

The NewActiveAdsForExistingAdGroups option must also be enabled, otherwise this option is effectively ignored.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Ad options > Include paused ads when importing new ads.		 boolean
NewPausedCampaignsAndChildEntities Import paused campaigns along with your active campaigns.

The NewActiveCampaignsAndChildEntities option must also be enabled, otherwise this option is effectively ignored.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Campaign options > Include paused campaigns when importing new items.		 boolean
NewPriceAdExtensions Import price extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Price Extensions.		 boolean
NewProductFilters Import new product filters from your shopping campaigns.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Product filters.		 boolean
NewPromotionAdExtensions Import promotion extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Promotion Extensions.		 boolean
NewReviewAdExtensions Import review extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Review Extensions.		 boolean
NewSitelinkAdExtensions Import sitelink extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Sitelink Extensions.		 boolean
NewStructuredSnippetAdExtensions Import structured snippet extensions that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Ad extensions > Structured Snippet Extensions.		 boolean
NewUrlOptions Import tracking templates, custom parameters, and final URL suffix URL options with entities that have not previously been imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Items not previously imported into Microsoft Advertising > Import items > Tracking templates, custom parameters, and final URL suffixes.		 boolean
PauseAIMAdGroupIfAllAudienceCriterionNotImported Reserved. boolean
PauseCampaignsWithoutSupportedLocations When enabled this option will pause imported campaigns in case all of their location targets are unsupported by Microsoft Advertising.

If a campaign contains both supported and unsupported location targets the campaign will not be paused and will continue to serve for supported location targets.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Targeting > Pause campaigns when all imported location targets are unsupported.		 boolean
PauseNewCampaigns This option will pause newly imported campaigns allowing you to review your campaigns before you get your campaigns up and running.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Campaign options > Pause newly imported campaigns.		 boolean
RaiseBidsToMinimum Due to differences in Microsoft Advertising and Google Ads minimum bid requirements any bids below the our minimum amount will automatically be raised during import. This means that the amount of money you spend overall may increase for the imported campaigns. If you decide to opt out of increasing the minimum bid during import any campaigns that don't meet the minimum amount will not get imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Increase keyword, ad group, and auto target bids to the minimum for Microsoft Advertising.		 boolean
RaiseCampaignBudgetsToMinimum Due to differences in Microsoft Advertising and Google Ads minimum bid and budget requirements any budgets below our minimum amount will automatically be raised during import. This means that the amount of money you spend overall may increase for the imported campaigns. If you decide to opt out of increasing the minimum budget during import any campaigns that don't meet the minimum amount will not get imported.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Increase campaign budgets to the minimum for Microsoft Advertising.		 boolean
RaiseProductGroupBidsToMinimum By enabling this option Microsoft Advertising will increase all product group bids to the minimum bid amount. Your campaigns will still be imported if you don't enable this option but any products groups that have a bid below the Microsoft Advertising minimum will not serve.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and Budgets > Increase product group bids to the minimum for Microsoft Advertising.		 boolean
RenameCampaignNameWithSuffix Reserved. boolean
SearchAndDsaMixedCampaignAsSearchCampaign If you enable this option, the service will only fetch search ads from mixed campaigns and import them as search campaigns. Otherwise the service will only fetch dynamic search ads from mixed campaigns and import them as dynamic search campaigns. Mixed campaigns contain both dynamic search ads and other ad types (e.g. Expanded Text Ads).

Mixed campaigns are available wherever Dynamic search ads are supported i.e., Australia (AU), Austria (AT), Belgium (BE), Canada (CA), France (FR), Germany (DE), Ireland (IE), Italy (IT), Netherlands (NL), New Zealand (NZ), Spain (ES), Sweden (SE), Switzerland (CH), United Kingdom (UK), and United States (US). In those countries/regions this option is ignored and will no longer be visible in the Microsoft Advertising UI. Then whether this option is set to true or false both search and DSA ad groups will be imported.

This option is turned off by default, or effectively set to false. Set this element true to enable this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Import search and DSA mixed campaigns as search campaigns.		 boolean
SearchAndReplaceForCampaignNames Set this option to find and replace a string within each campaign name during import.

When you update import options via UpdateImportJobs you can remove, update, or leave in place the prior search and replace settings. For details please see the remarks below.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Campaign options > Find and replace text in each campaign name.		 ImportSearchAndReplaceForStringProperty
SearchAndReplaceForCustomParameters Set this option to find and replace a string within each custom parameter during import.

When you update import options via UpdateImportJobs you can remove, update, or leave in place the prior search and replace settings. For details please see the remarks below.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Tracking templates > Find and replace text in each custom parameter.		 ImportSearchAndReplaceForStringProperty
SearchAndReplaceForFinalURLSuffix Reserved. ImportSearchAndReplaceForStringProperty
SearchAndReplaceForTrackingTemplates Set this option to find and replace a string within each tracking template during import.

When you update import options via UpdateImportJobs you can remove, update, or leave in place the prior search and replace settings. For details please see the remarks below.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Tracking templates > Find and replace text in each tracking template.		 ImportSearchAndReplaceForStringProperty
SearchAndReplaceForUrls Set this option to find and replace a string within each final URL, mobile URL, and destination URL during import.

When you update import options via UpdateImportJobs you can remove, update, or leave in place the prior search and replace settings. For details please see the remarks below.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Landing page URLs > Find and replace text in each final URL, mobile URL, and destination URL.		 ImportSearchAndReplaceForStringProperty
SuffixForCampaignNames Set this option to insert a string at the end of each campaign name during import.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Campaign options > Insert at the end of each campaign name.		 string
SuffixForTrackingTemplates Set this option to insert a string at the end of each tracking template during import.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Tracking templates > Insert at the end of each tracking template.		 string
SuffixForUrls Set this option to insert a string at the end of each final URL, mobile URL, and destination URL during import.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Landing page URLs > Insert at the end of each final URL, mobile URL, and destination URL.		 string
UpdateAccountNegativeKeywords Import updates to existing account negative keywords.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Account negative keywords.		 boolean
UpdateAdCustomizerAttributes Import updates to existing ad customizer feeds.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Feeds > Ad customizer attributes.		 boolean
UpdateAdCustomizerFeeds Import updates to existing ad customizer feeds.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Feeds > Ad customizer feeds.		 boolean
UpdateAdGroupNetwork Import updates to the ad distribution of existing ad groups.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Ad distribution.		 boolean
UpdateAdSchedules Import updates to existing ad schedules.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Targeting > Ad schedules.		 boolean
UpdateAdUrls Import updates to existing ad landing page URLs.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Ad landing page URLs.		 boolean
UpdateAppAdExtensions Import updates to existing app extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > App Extensions.		 boolean
UpdateAudienceTargets Import updates to existing audience targets.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Targeting > Audience targets.		 boolean
UpdateBiddingStrategies Update the existing campaign, ad group, and keyword bid strategies to match those currently in Google Ads.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Update bid strategies.		 boolean
UpdateBids When enabled this option allows you to update the existing keywords, auto-targets, and product ads bid types to match those currently in Google Ads.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Update bids.		 boolean
UpdateCallAdExtensions Import updates to existing call extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Call Extensions.		 boolean
UpdateCalloutAdExtensions Import updates to existing callout extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Callout Extensions.		 boolean
UpdateCampaignAdGroupLanguages Import updates to the language of existing campaigns and ad groups.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Campaign and ad group languages.		 boolean
UpdateCampaignBudgets When enabled this option fetches updates to existing campaign budgets that are now in Microsoft Advertising.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Bids and budgets > Update existing campaign budgets.		 boolean
UpdateCampaignNames By enabling this option Microsoft Advertising will update the names of previously imported campaigns if the name was updated in Google Ads. However, settings and items linked to those campaigns can still be updated.

Existing campaigns will be updated if the original items were created by an import after March 21, 2016. Otherwise, new campaign names will be created. This option is only applicable for existing campaigns and will not affect new campaigns.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > Other options > Campaign options > Do not update existing campaign names.		 boolean
UpdateDemographicTargets Import updates to existing demographic targets.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Targeting > Demographic targets.		 boolean
UpdateDeviceTargets Import updates to existing device targets.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Targeting > Device targets.		 boolean
UpdateEntities The prerequisite option for importing updated entities and settings into Microsoft Advertising. The service will import updates for previously imported items to match those currently in Google Ads.

If this element is set false, the following options are ignored: UpdateAdCustomizerFeeds, UpdateAdCustomizerFeeds, UpdateAdGroupNetwork, UpdateAdSchedules, UpdateAppAdExtensions, UpdateAudienceTargets, UpdateCallAdExtensions, UpdateCalloutAdExtensions, UpdateDemographicTargets, UpdateDeviceTargets, UpdateKeywordUrls, UpdateLabels, UpdateLocationAdExtensions, UpdateLocationTargets, UpdateNegativeKeywordLists, UpdateNegativeSites, UpdatePageFeeds, UpdatePriceAdExtensions, UpdateProductFilters, UpdateReviewAdExtensions, UpdateSitelinkAdExtensions, UpdateStructuredSnippetAdExtensions, UpdateUrlOptions.

This option is equivalent to the "Updates to existing items" checkbox in the Microsoft Advertising UI.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items.		 boolean
UpdateImageAdExtensions Reserved. boolean
UpdateKeywordUrls Import updates to existing keyword landing page URLs.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Keyword landing page URLs.		 boolean
UpdateLabels Import updates to existing labels.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Labels.		 boolean
UpdateLeadFormAdExtensions Reserved. boolean
UpdateLocationAdExtensions Import updates to existing location extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Location Extensions.		 boolean
UpdateLocationTargets Import updates to existing location targets.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Targeting > Location targets.		 boolean
UpdateLogoAdExtensions Import updates to existing logo ad extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Logo Ad Extensions.		 boolean
UpdateNegativeKeywordLists Import updates to existing negative keyword lists.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Negative keyword lists.		 boolean
UpdateNegativeSites Import updates to negative sites for existing campaigns and ad groups.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Negative sites.		 boolean
UpdatePageFeeds Import updates to existing page feeds.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Feeds > Page feeds.		 boolean
UpdatePriceAdExtensions Import updates to existing price extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Price Extensions.		 boolean
UpdateProductFilters When enabled this option updates product filters in shopping campaigns to match those currently in Google Ads.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Product filters.		 boolean
UpdatePromotionAdExtensions Import updates to existing promotion extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Promotion Extensions.		 boolean
UpdateReviewAdExtensions Import updates to existing review extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Review Extensions.		 boolean
UpdateSitelinkAdExtensions Import updates to existing sitelink extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Sitelink Extensions.		 boolean
UpdateSitelinkUrls Import updates to existing Sitelink Extension URLs.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Sitelink Extension URLs.		 boolean
UpdateStatusForAdGroups Import updates to the status of existing ad groups.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Status > Ad group status.		 boolean
UpdateStatusForAds Import updates to the status of existing ads.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Status > Ad status.		 boolean
UpdateStatusForCampaigns Import updates to the status of existing campaigns.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Status > Campaign status.		 boolean
UpdateStatusForKeywords Import updates to the status of existing keywords.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Status > Keyword status.		 boolean
UpdateStructuredSnippetAdExtensions Import updates to existing structured snippet extensions.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Ad extensions > Structured Snippet Extensions.		 boolean
UpdateUrlOptions Import updates to the tracking templates, custom parameters, and final URL suffix of existing entities.

This option is only honored if UpdateEntities is also enabled.

This option is enabled by default, or effectively set to true. Set this element false to turn off this option.

This option is available in the Microsoft Advertising UI via Import from Google Ads > Choose import options > What to import > Updates to existing items > Campaign settings > Tracking templates, custom parameters, and final URL suffixes.		 boolean

The GoogleImportOption object has Inherited Elements.

Inherited Elements

Inherited Elements from ImportOption

The GoogleImportOption object derives from the ImportOption object, and inherits the following elements: ForwardCompatibilityMap, Type. The descriptions below are specific to GoogleImportOption, and might not apply to other objects that inherit the same elements from the ImportOption object.

Element Description Data Type
ForwardCompatibilityMap The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version.

Forward compatibility changes will be noted here in future releases. There are currently no forward compatibility changes for this object.		 KeyValuePairOfstringstring array
Type The type of the import option.

This value is GoogleImportOption when you retrieve a Google import option.

For more information about import option types, see the ImportOption Data Object Remarks.		 string

Remarks

When you update import options via UpdateImportJobs you can remove, update, or leave in place the prior search and replace settings. Remove and update fully replace any previous settings.

// Remove
SearchAndReplaceForCampaignNames = new ImportSearchAndReplaceForStringProperty{},
// Update
SearchAndReplaceForTrackingTemplates = new ImportSearchAndReplaceForStringProperty{
    ReplaceString = "replace",
    SearchString = "search"
},
// Retain prior settings
SearchAndDsaMixedCampaignAsSearchCampaign = null

The code above generates the following SOAP request message.

<!--Retain prior settings-->
<SearchAndDsaMixedCampaignAsSearchCampaign i:nil="true" />
<!--Remove-->
<SearchAndReplaceForCampaignNames>
    <ReplaceString i:nil="true" />
    <SearchString i:nil="true" />
</SearchAndReplaceForCampaignNames>
<!--Update-->
<SearchAndReplaceForTrackingTemplates>
    <ReplaceString>replace</ReplaceString>
    <SearchString>search</SearchString>
</SearchAndReplaceForTrackingTemplates>

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13