ManualCpcBiddingScheme Data Object - Campaign Management

Defines an object that represents the manual CPC bid strategy type.

With the ManualCpc (manual cost per click) bid strategy, you set your ad group and keyword bids, and Microsoft Advertising uses these bids every time.


As of May 2024, you can no longer use the manual CPC bid strategy for audience native campaigns. You can only use manual CPC for audience display and video campaigns, and for lodging campaigns. We will automatically convert any existing manual CPC audience native campaigns to enhanced CPC. If you attempt to set manual CPC for any other campaign type, the request will be ignored without error and the bid strategy will be set to enhanced CPC.


<xs:complexType name="ManualCpcBiddingScheme" xmlns:xs="">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence />


The ManualCpcBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The ManualCpcBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to ManualCpcBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element Description Data Type
Type The type of the bidding scheme

This value is ManualCpcBiddingScheme when you retrieve a manual CPC bidding scheme. For more information about bidding scheme types, see the BiddingScheme Data Object Remarks.

Add: Read-only
Update: Read-only


Service: CampaignManagementService.svc v13