NegativeKeywordList Data Object - Campaign Management

Article
03/28/2024

Defines a negative keyword list.

You can add negative keywords to a negative keyword list and associate the list with campaigns.

Syntax

<xs:complexType name="NegativeKeywordList" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:SharedList">
      <xs:sequence />
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The NegativeKeywordList object has Inherited Elements.

Inherited Elements

Inherited Elements from SharedList

The NegativeKeywordList object derives from the SharedList object, and inherits the following elements: ItemCount. The descriptions below are specific to NegativeKeywordList, and might not apply to other objects that inherit the same elements from the SharedList object.

Element	Description	Data Type
ItemCount	The number of SharedListItem objects that are added to this shared list. Add: Read-only Update: Read-only	int

Inherited Elements from SharedEntity

The NegativeKeywordList object derives from the SharedEntity object, and inherits the following elements: AssociationCount, ForwardCompatibilityMap, Id, Name, Type. The descriptions below are specific to NegativeKeywordList, and might not apply to other objects that inherit the same elements from the SharedEntity object.

Element	Description	Data Type
AssociationCount	The number of active associations between this shared entity and another entity such as campaign or ad account. For a NegativeKeywordList, the maximum number of active associations between the negative keyword list and campaign is 20. For a PlacementExclusionList, the maximum number of active associations between the website exclusion list and ad account is undefined. Add: Read-only Update: Read-only	int
ForwardCompatibilityMap	The list of key and value strings for forward compatibility to avoid otherwise breaking changes when new elements are added in the current API version. Forward compatibility changes will be noted here in future releases. There are currently no forward compatibility changes for this object.	KeyValuePairOfstringstring array
Id	The unique Microsoft Advertising identifier of the shared entity. Add: Read-only Update: Required	long
Name	The name of the shared entity. The maximum string length is 255. Add: Optional Update: Optional	string
Type	The type of the shared entity. This value is NegativeKeywordList when you retrieve a NegativeKeywordList. This value is PlacementExclusionList when you retrieve a PlacementExclusionList. This value is AccountNegativeKeywordList when you retrieve an AccountNegativeKeywordList. For more information about shared entity types, see SharedEntity Data Object Remarks. Add: Read-only Update: Read-only	string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

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