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PercentCpcBiddingScheme Data Object - Campaign Management

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Defines an object that represents the percent CPC bid strategy type (total hotel price per night, including taxes and fees).

Syntax

<xs:complexType name="PercentCpcBiddingScheme" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:complexContent mixed="false">
    <xs:extension base="tns:BiddingScheme">
      <xs:sequence>
        <xs:element minOccurs="0" name="MaxPercentCpc" nillable="true" type="xs:double" />
      </xs:sequence>
    </xs:extension>
  </xs:complexContent>
</xs:complexType>

Elements

The PercentCpcBiddingScheme object has the following elements: MaxPercentCpc.

Element Description Data Type
MaxPercentCpc The maximum effective bid limit, in absolute form, at the campaign level.

The actual CPC bid amount, in percent form, must be set at the ad group level and can optionally be set at the hotel group level again.

For example, for a maximum percent CPC bid of $10.60, the MaxPercentCpc value should be 10.60. Campaigns with PercentCpc and ManualCPC bidding scheme can participate in a shared budget.

MaxPercentCpc must be greater than 0.		 double

The PercentCpcBiddingScheme object has Inherited Elements.

Inherited Elements

Inherited Elements from BiddingScheme

The PercentCpcBiddingScheme object derives from the BiddingScheme object, and inherits the following elements: Type. The descriptions below are specific to PercentCpcBiddingScheme, and might not apply to other objects that inherit the same elements from the BiddingScheme object.

Element Description Data Type
Type The type of bidding scheme that is set for this campaign, ad group, or keyword.

For more information about bidding scheme types, see the Remarks.		 string

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13