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About language options in Microsoft Advertising

Note

Microsoft Advertising Support may not be available for all languages.

Three language options in Microsoft Advertising give you control over your advertising campaign and experience.

Note

Your display language doesn't have to match your ad language. When creating a campaign, advertisers can select a different ad language than their display language.

Ad language, billing language, and display language

  • Ad language: Your target customers

    Note

    Language options can only be set at the campaign level for Performance Max campaigns.

    Your campaign ad language determines the language that you will use when you write your ads and should be your customers' language.

    You can choose an ad group-level language when you create an ad group. If there is no ad group language, then all the campaign languages will apply to the ad groups.

    Your ad language, in combination with your location targeting, determines who will see your ads. To learn more, see How does ad language and location targeting affect who can see my ads?

    Available ad languages

    • Albanian
    • Arabic
    • Bosnian
    • Bulgarian
    • Croatian
    • Czech
    • Danish
    • Dutch
    • English
    • Estonian
    • Filipino
    • Finnish
    • French
    • German
    • Greek
    • Hebrew
    • Hindi
    • Hungarian
    • Icelandic
    • Indonesian
    • Italian
    • Japanese
    • Latvian
    • Lithuanian
    • Macedonian
    • Malay
    • Maltese
    • Norwegian
    • Polish
    • Portuguese
    • Romanian
    • Russian
    • Serbian
    • Slovak
    • Slovenian
    • Spanish
    • Swedish
    • Thai
    • Traditional Chinese
    • Turkish
    • Vietnamese

  • Billing language: Bills

    Your billing language determines the language of your billing documents. This setting is per account and doesn't apply to other Microsoft Advertising accounts you may have.

    Available billing languages

    The following billing languages are supported: Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Norwegian, Portuguese, Spanish, Swedish, and Traditional Chinese.

    How to change your billing language

    1. From the navigation menu on the left, hover over Settings and select Account settings.
    2. Next to the Account settings page title, select the pencil icon edit icon.
    3. Next to Billing language, select the language you prefer.
    4. Select Save.

  • Display language: Microsoft Advertising emails and interface

    Your display language determines the language of the email notifications and other account messages you receive, as well as the language of the Microsoft Advertising interface and help content.

    The following display languages are supported: Czech, Dutch, English, Filipino, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukranian, and Vietnamese.

    How to change your display language

    1. From the navigation menu on the left, hover over Settings and select My settings.
    2. Next to Display language under User information, select the language you prefer.
    3. Select Save.

  • How to view or change your target language settings

    Follow the steps below to view or change the language setting for a campaign. This determines the language of the audience that your ads will target.

    1. From the navigation menu on the left, go to Campaigns > Settings.
    2. Select the campaign you want to update.
    3. Scroll to the Languages section.
    4. From the dropdown menu, choose your preferred language.
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