Edit

Identity verification status

Note

After moving through the advertiser identity verification process and waiting for the 3-5 business day review, you'll be granted an identity verification status. Below are the different statuses you might be granted:

  • Action required: While the verification has been submitted, some additional requested information hasn't been received. You need to submit the information to complete the verification application soon, or your ads may stop showing in the European Economic Area (EEA) compliant countries/regions. Learn more about EEA compliant countries/regions.
  • Failed: We couldn't verify your identity, so we may stop showing your ads in certain countries/regions. Learn more about EEA compliant countries/regions. Please review your account information and submit a new application or appeal the decision. You can also contact Support.
  • Not verified: The account hasn't been verified. This might happen if an application for verification hasn't yet been submitted. You need to submit the information to complete the verification application soon, or your ads may stop showing in the European Economic Area (EEA) compliant countries/regions. Learn more about EEA compliant countries/regions.
  • Pending: The application for verification is under review. We'll send an email with updates and, if necessary, requests for additional information.
  • Verification not needed: The account doesn't need verification or hasn't been selected for this pilot.
  • Verified advertiser: The account has been verified.
  • Verified limited: You requested to verify as a business; and while your business identity has been verified, your personal identity hasn't. This happened because you used a public email as a business email, so you need to provide both individual and business verification documents in the submission. This won't impact your other current ad delivery.

View your identity verification status

  1. From the navigation menu on the left, hover over Settings and select Account verifications.

    Note

    If you have multiple accounts, choose one from the account dropdown menu on the top left.

  2. If action is required (for example, the verification status is Not verified), then select Account settings from the three vertical dots menu.

    Note

    To learn more about advertiser identity verification or to appeal a decision, please visit Advertiser identity verification appeals or contact your account manager or Support.

What to do when your identity verification failed

If your Advertiser Identity Verification (AIV) has failed, you can appeal after three verification attempts. If all three attempts fail, you can submit an appeal.

Appeal process:

If you believe the failure was incorrect, you can appeal the decision. Appeals typically take seven to ten business days to review.

Note

Once an appeal is submitted, you cannot make a new AIV attempt until the appeal is reviewed.

  1. From the navigation menu on the left, hover over Settings and select Account verifications.
  2. If your AIV failed, you will see a blue message with an appeal request form link under the AIV status section.
  3. Select the link, fill out the form, and submit your appeal.

Documentation:

  • Carefully review the reasons for the failure before submitting an appeal. Ensure that all required documents are accurate and meet the specified criteria.
  • Regional requirements:
    • The required documentation may vary based on your location. Ensure you provide the correct documents for your region.
  • Verification as a business or individual:
    • Choose to verify as a business if you represent a company or organization. Choose to verify as an individual if you are self-employed or promoting yourself.
  • Last updated on