When trying to start the exe I found this in the application log:
Faulting application name: StartMenuExperienceHost.exe, version: 0.0.0.0, time stamp: 0xe40668d4
Faulting module name: KERNELBASE.dll, version: 10.0.19041.2193, time stamp: 0x7f7062e1
Exception code: 0xc0000409
Fault offset: 0x000000000010fdf2
Faulting process id: 0x267c
Faulting application start time: 0x01d8fdf2c217df54
Faulting application path: C:\Windows\SystemApps\Microsoft.Windows.StartMenuExperienceHost_cw5n1h2txyewy\StartMenuExperienceHost.exe
Faulting module path: C:\WINDOWS\System32\KERNELBASE.dll
Report Id: 3b960690-f31d-4cba-8b78-f65d9035473b
Faulting package full name:
Faulting package-relative application ID: