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What is difference between B2C tenants and Azure AD B2C services in Azure Portal?

Vadim Bondaruk 41 Reputation points
2023-12-27T11:56:24.91+00:00

I am trying to understand what is difference between those services, should Azure AD B2C be reflected in B2C tenants?
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  1. James Hamil 27,221 Reputation points Microsoft Employee Moderator
    2023-12-27T20:55:05.72+00:00

    Hi @Vadim Bondaruk , Azure AD B2C is a separate service that provides customer identity and access management (CIAM) solutions for building user journeys for consumer- and customer-facing apps. On the other hand, a B2C tenant is a directory of users that represents your organization in Azure AD B2C.

    While Azure AD B2C is built on the same technology as Azure AD, it is a separate service with some feature differences. Azure AD B2C provides identity and access management for modern SaaS or custom-developed applications, while B2C tenants are used to manage users and sign-up or sign-in with external identity providers, such as Google or Facebook.

    Please let me know if you have any questions and I can help you further.

    If this answer helps you please mark "Accept Answer" so other users can reference it.

    Thank you,

    James

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