ISVs - how to make business proposals to Microsoft

At last week's AiiA presentation I was asked by a couple of ISVs how they could make Microsoft aware of their products - with a view of broad business collaboration and including possible strategic partnerships.

Well there is a well defined process to follow - due to the complexity of the intellectual property laws there are no simple ways to make the business groups aware of your solution or product without going through a more controlled assessment. This is where you should go to make a proposal to the company :

https://members.microsoft.com/omc/welcome.aspx