Configure and test Microsoft Entra SSO for HubSpot
Configure and test Microsoft Entra SSO with HubSpot using a test user called B.Simon. For SSO to work, you need to establish a link relationship between a Microsoft Entra user and the related user in HubSpot.
To configure and test Microsoft Entra SSO with HubSpot, perform the following steps:
Browse to Identity > Applications > Enterprise applications > HubSpot application integration page, find the Manage section and select Single sign-on.
On the Select a Single sign-on method page, select SAML.
On the Set up Single Sign-On with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.
In the Basic SAML Configuration pane, to configure IDP-initiated mode, perform the following steps:
In the Identifier box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/login?portalId=<CUSTOMER ID>.
In the Reply URL box, enter a URL that has the following pattern: https://api.hubspot.com/login-api/v1/saml/acs?portalId=<CUSTOMER ID>.
Note
To format the URLs, you can also refer to the patterns shown in the Basic SAML Configuration pane.
To configure the application in SP-initiated mode:
Select Set additional URLs.
In the Sign on URL box, enter https://app.hubspot.com/login.
In the Set up Single Sign-On with SAML pane, in the SAML Signing Certificate section, select Download next to Certificate (Base64). Select a download option based on your requirements. Save the certificate on your computer.
In the Set up HubSpot section, copy the following URLs based on your requirements:
Create a Microsoft Entra test user
In this section, you'll create a test user called B.Simon.
Browse to Identity > Applications > Enterprise applications > HubSpot.
In the app's overview page, select Users and groups.
Select Add user/group, then select Users and groups in the Add Assignment dialog.
In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
In the Add Assignment dialog, click the Assign button.
Configure HubSpot SSO
Open a new tab in your browser and sign in to your HubSpot administrator account.
Select the Settings icon in the upper-right corner of the page.
Select Account Defaults.
Scroll down to the Security section, and then select Set up.
In the Set up single sign-on section, perform the following steps:
In the Audience URl (Service Provider Entity ID) box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Identifier box.
In the Sign on URL, ACS, Recipient, or Redirect box, select Copy to copy the value. In the Azure portal, in the Basic SAML Configuration pane, paste the value in the Reply URL box.
In HubSpot, in the Identity Provider Identifier or Issuer URL box, paste the value for Microsoft Entra Identifier that you copied.
In HubSpot, in the Identity Provider Single Sign-On URL box, paste the value for Login URL that you copied.
In Windows Notepad, open the Certificate(Base64) file that you downloaded. Select and copy the contents of the file. Then, in HubSpot, paste it in the X.509 Certificate box.
Select Verify.
Create HubSpot test user
To enable Microsoft Entra ID a user to sign in to HubSpot, the user must be provisioned in HubSpot. In HubSpot, provisioning is a manual task.
To provision a user account in HubSpot:
Sign in to your HubSpot company site as administrator.
Select the Settings icon in the upper-right corner of the page.
Select Users & Teams.
Select Create user.
In the Add email address(es) box, enter the email address of the user in the format brittasimon@contoso.com, and then select Next.
In the Create users section, select each tab. On each tab, set the relevant options and permissions for the user. Then, select Next.
To send the invitation to the user, select Send.
Note
The user is activated after the user accepts the invitation.
Test SSO
In this section, you test your Microsoft Entra single sign-on configuration with following options.
SP initiated:
Click on Test this application, this will redirect to HubSpot Sign on URL where you can initiate the login flow.
Go to HubSpot Sign-on URL directly and initiate the login flow from there.
IDP initiated:
Click on Test this application, and you should be automatically signed in to the HubSpot for which you set up the SSO.
You can also use Microsoft My Apps to test the application in any mode. When you click the HubSpot tile in the My Apps, if configured in SP mode you would be redirected to the application sign on page for initiating the login flow and if configured in IDP mode, you should be automatically signed in to the HubSpot for which you set up the SSO. For more information about the My Apps, see Introduction to the My Apps.
Discover how Microsoft Entra External ID can provide secure, seamless sign-in experiences for your consumers and business customers. Explore tenant creation, app registration, flow customization, and account security.