Tutorial: Azure Active Directory single sign-on (SSO) integration with Segment
In this tutorial, you'll learn how to integrate Segment with Azure Active Directory (Azure AD). When you integrate Segment with Azure AD, you can:
- Control in Azure AD who has access to Segment.
- Enable your users to be automatically signed-in to Segment with their Azure AD accounts.
- Manage your accounts in one central location - the Azure portal.
To get started, you need the following items:
- An Azure AD subscription. If you don't have a subscription, you can get a free account.
- Segment single sign-on (SSO) enabled subscription.
In this tutorial, you configure and test Azure AD SSO in a test environment.
- Segment supports SP and IDP initiated SSO.
- Segment supports Just In Time user provisioning.
- Segment supports Automated user provisioning.
Add Segment from the gallery
To configure the integration of Segment into Azure AD, you need to add Segment from the gallery to your list of managed SaaS apps.
- Sign in to the Azure portal using either a work or school account, or a personal Microsoft account.
- On the left navigation pane, select the Azure Active Directory service.
- Navigate to Enterprise Applications and then select All Applications.
- To add new application, select New application.
- In the Add from the gallery section, type Segment in the search box.
- Select Segment from results panel and then add the app. Wait a few seconds while the app is added to your tenant.
Alternatively, you can also use the Enterprise App Configuration Wizard. In this wizard, you can add an application to your tenant, add users/groups to the app, assign roles, as well as walk through the SSO configuration as well. Learn more about Microsoft 365 wizards.
Configure and test Azure AD SSO for Segment
Configure and test Azure AD SSO with Segment using a test user called B.Simon. For SSO to work, you need to establish a link relationship between an Azure AD user and the related user in Segment.
To configure and test Azure AD SSO with Segment, perform the following steps:
- Configure Azure AD SSO - to enable your users to use this feature.
- Configure Segment SSO - to configure the single sign-on settings on application side.
- Create Segment test user - to have a counterpart of B.Simon in Segment that is linked to the Azure AD representation of user.
- Test SSO - to verify whether the configuration works.
Configure Azure AD SSO
Follow these steps to enable Azure AD SSO in the Azure portal.
In the Azure portal, on the Segment application integration page, find the Manage section and select single sign-on.
On the Select a single sign-on method page, select SAML.
On the Set up single sign-on with SAML page, click the pencil icon for Basic SAML Configuration to edit the settings.
On the Basic SAML Configuration section, if you wish to configure the application in IDP initiated mode, perform the following steps:
a. In the Identifier text box, type a value using the following pattern:
b. In the Reply URL text box, type a URL using the following pattern:
Click Set additional URLs and perform the following step if you wish to configure the application in SP initiated mode:
In the Sign-on URL text box, type the URL:
These values are placeholders. You need to use the actual Identifier and Reply URL. Steps for getting these values are described later in this tutorial.
On the Set up single sign-on with SAML page, in the SAML Signing Certificate section, find Certificate (Base64) and select Download to download the certificate and save it on your computer.
On the Set up Segment section, copy the appropriate URL(s) based on your requirement.
Create an Azure AD test user
In this section, you'll create a test user in the Azure portal called B.Simon.
- From the left pane in the Azure portal, select Azure Active Directory, select Users, and then select All users.
- Select New user at the top of the screen.
- In the User properties, follow these steps:
- In the Name field, enter
- In the User name field, enter the firstname.lastname@example.org. For example,
- Select the Show password check box, and then write down the value that's displayed in the Password box.
- Click Create.
- In the Name field, enter
Assign the Azure AD test user
In this section, you'll enable B.Simon to use Azure single sign-on by granting access to Segment.
- In the Azure portal, select Enterprise Applications, and then select All applications.
- In the applications list, select Segment.
- In the app's overview page, find the Manage section and select Users and groups.
- Select Add user, then select Users and groups in the Add Assignment dialog.
- In the Users and groups dialog, select B.Simon from the Users list, then click the Select button at the bottom of the screen.
- If you are expecting a role to be assigned to the users, you can select it from the Select a role dropdown. If no role has been set up for this app, you see "Default Access" role selected.
- In the Add Assignment dialog, click the Assign button.
Configure Segment SSO
In a new web browser window, sign in to your Segment company site as an administrator.
Click on Settings Icon and scroll down to AUTHENTICATION and click on Connections.
Click on Add new Connection.
Select SAML 2.0 as a connection to configure and click on Select Connection button.
On the following page, perform the following steps:
a. Copy the Single Sign-On URL value and paste it into the Reply URL box in the Basic SAML Configuration dialog box in the Azure portal.
b. Copy the Audience URL value and paste it into the Identifier URL box in the Basic SAML Configuration dialog box in the Azure portal.
c. Click on Next.
In the SAML 2.0 Endpoint URL box, paste the Login URL value that you copied from the Azure portal.
Open the downloaded Cerificate(Base64) from the Azure portal into Notepad and paste the content into the Public Certificate textbox.
Click on Configure Connection.
Create Segment test user
In this section, a user called B.Simon is created in Segment. Segment supports just-in-time user provisioning, which is enabled by default. There is no action item for you in this section. If a user doesn't already exist in Segment, a new one is created after authentication.
Segment also supports automatic user provisioning, you can find more details here on how to configure automatic user provisioning.
In this section, you test your Azure AD single sign-on configuration with following options.
Click on Test this application in Azure portal. This will redirect to Segment Sign on URL where you can initiate the login flow.
Go to Segment Sign-on URL directly and initiate the login flow from there.
- Click on Test this application in Azure portal and you should be automatically signed in to the Segment for which you set up the SSO.
You can also use Microsoft My Apps to test the application in any mode. When you click the Segment tile in the My Apps, if configured in SP mode you would be redirected to the application sign on page for initiating the login flow and if configured in IDP mode, you should be automatically signed in to the Segment for which you set up the SSO. For more information about the My Apps, see Introduction to the My Apps.
Once you configure Segment you can enforce session control, which protects exfiltration and infiltration of your organization’s sensitive data in real time. Session control extends from Conditional Access. Learn how to enforce session control with Microsoft Defender for Cloud Apps.
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