Get keywords extraction insights

Article
10/09/2024

Keywords extraction

Keywords extraction detects insights on the different keywords discussed in media files. It extract insights in both single language and multi-language media files.

Keywords extraction use cases

Personalization of keywords to match customer interests, for example websites about England posting promotions about English movies or festivals.
Deep-searching archives for insights on specific keywords to create feature stories about companies, personas, or technologies, for example by a news agency.

View the insight JSON with the web portal

Once you have uploaded and indexed a video, insights are available in JSON format for download using the web portal.

Select the Library tab.
Select media you want to work with.
Select Download and the Insights (JSON). The JSON file opens in a new browser tab.
Look for the key pair described in the example response.

Use the API

Use the Get Video Index request. We recommend passing &includeSummarizedInsights=false.
Look for the key pairs described in the example response.

Example response

    "keywords": [
      {
        "id": 1,
        "text": "office insider",
        "confidence": 1,
        "language": "en-US",
        "instances": [
          {
            "adjustedStart": "0:00:00",
            "adjustedEnd": "0:00:05.75",
            "start": "0:00:00",
            "end": "0:00:05.75"
          },
          {
            "adjustedStart": "0:01:21.82",
            "adjustedEnd": "0:01:24.7",
            "start": "0:01:21.82",
            "end": "0:01:24.7"
          },
          {
            "adjustedStart": "0:01:31.32",
            "adjustedEnd": "0:01:32.76",
            "start": "0:01:31.32",
            "end": "0:01:32.76"
          },
          {
            "adjustedStart": "0:01:35.8",
            "adjustedEnd": "0:01:37.84",
            "start": "0:01:35.8",
            "end": "0:01:37.84"
          }
        ]
      },
      {
        "id": 2,
        "text": "insider tip",
        "confidence": 0.9975,
        "language": "en-US",
        "instances": [
          {
            "adjustedStart": "0:01:14.91",
            "adjustedEnd": "0:01:19.51",
            "start": "0:01:14.91",
            "end": "0:01:19.51"
          }
        ]
      }

Important

It is important to read the transparency note overview for all VI features. Each insight also has transparency notes of its own:

Keywords extraction notes

Always upload a high-quality audio and video content. The recommended maximum frame size is HD and frame rate is 30 FPS. A frame should contain no more than 10 people. When outputting frames from videos to AI models, only send around 2 or 3 frames per second. Processing 10 and more frames might delay the AI result. At least 1 minute of spontaneous conversational speech is required to perform analysis. Audio effects are detected in nonspeech segments only. The minimal duration of a nonspeech section is 2 seconds. Voice commands and singing aren't supported.

Keywords extraction components

During the Keywords procedure, audio and images in a media file are processed, as follows:

Component	Definition
Source language	The user uploads the source file for indexing.
Transcription API	The audio file is sent to Azure AI services and the translated transcribed output is returned. If a language has been specified, it's processed.
OCR of video	Images in a media file are processed using the Azure AI Vision Read API to extract text, its location, and other insights.
Keywords extraction	An extraction algorithm processes the transcribed audio. The results are then combined with the insights detected in the video during the OCR process. The keywords and where they appear in the media and then detected and identified.
Confidence level	The estimated confidence level of each keyword is calculated as a range of 0 to 1. The confidence score represents the certainty in the accuracy of the result. For example, an 82% certainty is represented as an 0.82 score.

Sample code

See all samples for VI

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