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This article describes how the commercial marketplace user interface (UI) and programmatic application programming interfaces (APIs) combine to support your business processes.

Overview of activities

The following guide shows how to integrate different APIs to automate each activity. The links in the API column point to the specific interfaces that developers can use to integrate their customer relationship management (CRM) system with the commercial marketplace. The activity that you use depends on your business needs and sales processes.

Activity
 ISV sales activities Corresponding marketplace API Corresponding marketplace UI
Product marketing
The icon for product marketing
 Product messaging, positioning, promotion, and pricing Product Ingestion API Partner Center: offer creation
Demand generation
The icon for demand generation
 Product promotion,
lead nurturing,
evaluation, trial, and proof of concept (PoC)		 lead CRM connector for Dynamics 365, SFDC, and Marketo;
co-sell Connector for Salesforce CRM;
co-sell connector for Dynamics 365 CRM		 Azure Marketplace and AppSource;
Partner Center Marketplace insights;
Partner Center co-sell opportunities
Negotiation and quote creation
The icon for negotiation and quote creation
 Terms and conditions (T&Cs),
pricing,
discount approvals,
final quote		 Cloud Partner Portal API for virtual machines (VMs);
Microsoft Graph for the Microsoft Entra API;
Partner Center 7 API family		 Partner Center: plans (public or private)
Sale
The icon for sale
 Contract signing,
revenue recognition,
invoicing,
billing		 SaaS fulfillment API v.2,
reporting APIs		 Azure portal / admin center,
Partner Center Marketplace Rewards,
Partner Center payouts reports,
Partner Center marketplace analytics,
Partner Center co-sell closing
Maintenance
The icon for maintenance
 Recurring billing,
overages,
product support		 SaaS/Azure Monitor agents: billing APIs,
SaaS fulfillment API v.2,
Partner Payouts API,
GitHub,
Metered billing API,
Enterprise Agreement (EA) Customer, Azure Consumption API
(EA customer), Azure charges list API		 Partner Center payouts reports,
Partner Center marketplace analytics
Contract end
The icon for contract end
 Renew or
terminate		 SaaS fulfillment API v.2,
 Partner Center marketplace analytics

Next steps

  • Visit the API links in the table, as needed.