Microsoft Certified: Dynamics 365 Customer Insights (Data) Specialty

Certification details

As a candidate for this certification, you implement solutions that provide insights into customer profiles and that track engagement activities to help:

  • Improve customer experiences.
  • Increase customer retention.

You should have firsthand experience with:

  • Dynamics 365 Customer Insights - Data and one or more additional Dynamics 365 apps
  • Microsoft Power Query
  • Microsoft Dataverse
  • Common Data Model
  • Microsoft Power Platform

You should also have direct experience with practices related to:

  • Privacy
  • Compliance
  • Consent
  • Security
  • Responsible AI
  • Data retention policy

As a candidate for this exam, you need experience with processes related to key performance indicators (KPIs), data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of:

  • Azure Machine Learning
  • Azure Synapse Analytics
  • Azure Data Factory

If you need more experience before you try to earn this certification, here are some suggestions:


The English language version of this certification was updated on October 19, 2023. Review the study guide linked on the Exam MB-260 page for details about latest changes.

Earn the certification


Microsoft Certified: Dynamics 365 Customer Insights (Data) Specialty

Skills measured

  • Design Dynamics 365 Customer Insights - Data solutions
  • Ingest data into Customer Insights - Data
  • Create customer profiles through data unification
  • Implement AI predictions in Customer Insights - Data
  • Configure measures and segments
  • Configure third-party connections
  • Administer Customer Insights - Data

Job role: Data Engineer, Data Analyst, Data Scientist, Functional Consultant

Required exams: MB-260

Go to Learn Profile

Two ways to prepare

Items in this collection

  • Learning paths or modules are not yet available for this certification

Certification exams

  • MB-260: Microsoft Dynamics 365 Customer Insights (Data) Specialist

    Languages: en ja zh-cn de fr es pt-br it

    Retirement date:

    This exam measures your ability to accomplish the following technical tasks: design Dynamics 365 Customer Insights - Data solutions; ingest data into Customer Insights - Data; create customer profiles through data unification; implement AI predictions in Customer Insights - Data; configure measures and segments; configure third-party connections; and administer Customer Insights - Data.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Dynamics 365 Customer Insights (Data) Specialist

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.