Exams

Exam MB-260: Microsoft Dynamics 365 Customer Insights (Data) Specialist

As a candidate for this exam, you implement solutions that provide insights into customer profiles and that track engagement activities to help:

  • Improve customer experiences.
  • Increase customer retention.

You should have firsthand experience with:

  • Dynamics 365 Customer Insights - Data and one or more additional Dynamics 365 apps
  • Microsoft Power Query
  • Microsoft Dataverse
  • Common Data Model
  • Microsoft Power Platform

You should also have direct experience with practices related to:

  • Privacy
  • Compliance
  • Consent
  • Security
  • Responsible AI
  • Data retention policy

As a candidate for this exam, you need experience with processes related to key performance indicators (KPIs), data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of:

  • Azure Machine Learning
  • Azure Synapse Analytics
  • Azure Data Factory

Important

The English language version of this exam was updated on October 19, 2023. Review the study guide linked in the “Tip” box for details on recent changes. If a localized version of this exam is available, it will be updated approximately eight weeks after this date. While Microsoft makes every effort to update localized versions as noted, there may be times when the localized versions of this exam are not updated on this schedule.

Passing score: 700. Learn more about exam scores.

Tip

Part of the requirements for: Microsoft Certified: Dynamics 365 Customer Insights (Data) Specialty

Related exams: none

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  • MB-260: Microsoft Dynamics 365 Customer Insights (Data) Specialist

    Languages: English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Italian

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: design Dynamics 365 Customer Insights - Data solutions; ingest data into Customer Insights - Data; create customer profiles through data unification; implement AI predictions in Customer Insights - Data; configure measures and segments; configure third-party connections; and administer Customer Insights - Data.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Dynamics 365 Customer Insights (Data) Specialist

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • The English language version of this exam was updated on October 19, 2023. Review the study guide linked in the preceding “Tip” box for details about the skills measured and latest changes.
  • Design Dynamics 365 Customer Insights - Data solutions (5–10%)
  • Ingest data into Customer Insights - Data (10–15%)
  • Create customer profiles through data unification (30–35%)
  • Implement AI predictions in Customer Insights - Data (5–10%)
  • Configure measures and segments (10–15%)
  • Configure third-party connections (10–15%)
  • Administer Customer Insights - Data (5–10%)

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Certified Trainers and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.