Segment overlap and differentiators


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Enabled for Public preview General availability
End users by admins, makers, or analysts This feature is released. Jun 30, 2020 -

Feature details

Segment overlap lets you see how many and which customers are common to two or more segments. For example, how a high-spenders segment overlaps with a high-satisfaction customers segment or how a churning customers segment overlaps with a low-satisfaction customers segment. Additionally, you can analyze how the overlap changes based on an additional attribute of your choice.

Visual of segment overlap screen

Segment differentiators reveal what differentiates one segment from the rest of your customers or from another segment. All you need to do is identify a segment and the system will identify profile attributes and measures that distinguish the segment in the form of a ranked list of differentiators—from the strongest differentiator to the weakest.

Visual of segment differentiator screen

See also

Segment insights (docs)