Create a static snapshot of segment membership


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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Nov 4, 2022 - Mar 1, 2023

Business value

Static segment lists are an important part of audience management for marketers. Static lists allow you to create point-in-time campaigns for customer segments that meet certain criteria at the time of segment creation. Additionally, static lists allow you to create seed lists to test your customer journeys.

Now, you can create a static list in real-time marketing by selecting the refresh rate when you publish your segment. The segment creation method no longer determines the segment type (dynamic vs. static). This new experience provides you with flexibility in defining your segments, allowing for simpler collaboration among team members.

Feature details

  • Set the segment refresh rate as a static snapshot when you mark your segment as "Ready to use".
  • The static snapshot setting captures and locks segment members at the time of publishing.
  • Edit the refresh rate for "Ready to use" segments.

Screenshot shows a static segment.

See also

Create a static snapshot of a segment (docs)